BetStorm
BetStorm is an online sports betting and casino site operated by ProgressPlay Limited, a UK Gambling Commission licensee that has held its licence since November 2014. The operator received a £1 million regulatory penalty in May 2025 for anti-money laundering and social responsibility failures, which significantly weighs on its overall trust standing.
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About
BetStorm launched in 2016 and offers sports betting, slots, live casino games, and bingo. The site claims to cover live events and sports markets worldwide, and its own website promotes in-play betting alongside payment options including Visa, Mastercard, PayPal, Apple Pay, and Skrill. It's a whitelabel product, meaning it runs on ProgressPlay Limited's platform rather than proprietary infrastructure.
The UKGC-licensed operator behind BetStorm has been actively regulated since 2014, which gives the brand a degree of regulatory grounding. But ProgressPlay Limited's record isn't clean. In May 2025, the UK Gambling Commission imposed a £1,000,000 financial penalty on the company after finding breaches of anti-money laundering requirements and social responsibility codes. The Commission also attached an additional licence condition requiring an independent third-party audit.
Consumer feedback on Trustpilot tells a consistent story of withdrawal delays, document verification disputes, and poor customer service. That experience, combined with the regulator's own findings, means potential customers should weigh the operator's record carefully before registering.
Features & Offerings
Key Offerings
- Slots
- Live casino
Main Features
- Many payment methods
- Well designed website
- In-play betting
Incentives
According to their website (checked 21 Feb 2026):
Welcome Offers
New players can claim a free bet welcome offer by placing a qualifying bet after their first deposit. The offer is rated low risk with a 1x wagering requirement on winnings, which is well below industry standard.
Conditions Explained
To trigger the offer, you must deposit and place a qualifying bet with real money. The free bet stake isn't returned when you win, so you only keep the winnings. Wagering requirement of 1x applies to those winnings before withdrawal, meaning you must bet the winnings once before cashing out. Any winnings above £100 can't be withdrawn. The free bet expires after 7 days if unused. Skrill and Neteller deposits don't qualify. Withdrawing while a bonus is active will cancel it.
Ongoing Promotions
Existing players have a range of sport-specific promotions available, including free bet offers tied to specific competitions and cashback deals on Premier League, Snooker, Tennis, and Rugby bets.
FEBFBExpires 28 Feb 2026EPLExpires 28 Feb 2026EPLCExpires 28 Feb 2026BAULKExpires 28 Feb 2026ACEExpires 28 Feb 2026GOALExpires 28 Feb 2026CHAMPIONSExpires 25 Feb 2026MATCHExpires 28 Feb 2026Conditions Explained
The cashback offers return 10% of deposit losses up to £500, but each is restricted to one specific sport and requires depositing with a different promo code per offer. The free bet promotions (February general, Premier League, Champions League, Arsenal vs Chelsea) each require a separate deposit and qualifying bet, with free bets restricted to minimum odds of 1.5 and winnings capped at £100 or £200 depending on the offer. All free bets expire after 7 days. A 1x wagering requirement applies to free bet winnings before withdrawal. Skrill and Neteller deposits are excluded from all promotions, and withdrawing while a bonus is pending voids it.
Can You Trust BetStorm?
Positive Signals
- UKGC licensed since November 2014 (over 11 years of continuous licensing)
- Three active UKGC licences: Remote Casino, General Betting Standard, and Bingo
- eCOGRA, IBAS, and Resolver registered as ADR providers for dispute resolution
- SSL grade A with TLS 1.3 support and Cloudflare CDN protection
Concerns
- £1 million financial penalty imposed by UKGC in May 2025 for AML and social responsibility failures
- Third-party audit condition attached to ProgressPlay Limited's licence following enforcement action
- Operator trust grade F (score 49/100) reflecting the regulatory penalty
- Trustpilot score of 1.3 out of 5 from 67 reviews, with recurring complaints about withdrawal processing and document verification
What Users Say
BetStorm holds a 1.3 out of 5 score on Trustpilot from 67 reviews. The overwhelming majority are one-star ratings. Complaints centre on withdrawal processing failures, excessive document requests, and customer service conduct.
Common Themes
The most repeated issues are withdrawal delays and funds being sent to incorrect bank accounts, repeated identity verification requests after documents have already been submitted, and rude or unhelpful responses from customer support agents.
Regulatory Context
The pattern of user complaints about withdrawal difficulties and verification obstructions directly mirrors what the UKGC found during its investigation. The regulator cited breaches of social responsibility code provisions alongside AML failures in its May 2025 enforcement. Customer accounts of documents being repeatedly rejected or funds being withheld are consistent with the conduct the Commission found serious enough to warrant a £1 million fine and an audit condition. These aren't isolated complaints. They reflect the same underlying issues the regulator identified.
Sample Reviews
"I advise people to stay well clear of the betstorm site. I won £99 and asked for a withdrawal... every time I requested my money they requested documents I'd already sent. This I reckon was a delaying tactic."
"I've been trying to withdraw my own funds from BetStorm for over days. Despite submitting my passport and bank card statement, they've refused to process the withdrawal. Their support is evasive, their verification demands are unreasonable, and their handling of vulnerable customers is disgraceful."
Source: Trustpilot
UKGC Licence Status
BetStorm operates under licences held by ProgressPlay Limited (UKGC account number 39335). The operator holds three active Remote Operating Licences: a Remote Casino licence granted 1 November 2014, which covers online slots and live table games; a General Betting Standard (Real Event) licence granted 17 December 2018, which permits sports and event betting; and a Bingo licence granted 23 August 2024. All three licences remain active with no expiry date recorded.
Disputes with BetStorm can be escalated through three registered Alternative Dispute Resolution providers: eCOGRA, IBAS (Independent Betting Adjudication Service), and Resolver. ADR providers give customers a formal route to challenge unresolved complaints, which UKGC-licensed operators are required to offer.
Regulatory Actions
On 9 May 2025, the UK Gambling Commission imposed a £1,000,000 financial penalty on ProgressPlay Limited after finding the company had breached anti-money laundering and social responsibility code provisions. The Commission issued a formal warning alongside the fine and attached an additional condition to the operator's licence requiring an independent third-party audit. This is a serious regulatory outcome and affects all brands the operator runs, including BetStorm.
Site Assessment
Licensed Operator
ProgressPlay Limited is the licensed operator behind BetStorm, holding a UKGC licence since November 2014 and accumulating over 11 years of continuous licensing. The company operates across casino, sports betting, and bingo categories and runs a large portfolio of whitelabel brands under the same regulatory umbrella.
No UK Companies House registration data is available for ProgressPlay Limited in the Saferwager database, which limits the corporate detail that can be independently verified. The operator's Trustpilot footprint and UKGC enforcement history are the most accessible public indicators of its standing.
Other Sites by ProgressPlay Limited
ProgressPlay Limited operates a large portfolio of whitelabel brands under the same UKGC licence. Other sites in the network include 777bet.casino, 777Tigers, Aced Bet, Ace Lucky Casino, Betano (betarno.com), BetElite, Betmorph Casino, Booming Casino, and Casimpo Casino, among others.
