PlayUK
PlayUK is an online casino operated by Grace Media (Gibraltar) Limited, a UKGC-licensed operator since March 2022. The operator was fined £60,000 in June 2025 for social responsibility breaches, giving it a D-grade trust rating that consumers should weigh carefully.
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About
PlayUK is a casino and sports betting site at playuk.com, operated by Grace Media (Gibraltar) Limited under a UK Gambling Commission licence. The site claims to offer slots, live casino, and table games from providers including NetEnt, Microgaming, and Evolution Gaming, along with a welcome bonus of up to £100 and 100 free spins. It operates as a whitelabel product, meaning the platform is built on a third-party infrastructure rather than a proprietary system.
The playuk.com domain was registered in 1999, giving it a substantial registration history, though the site itself states it launched in 2018. Grace Media (Gibraltar) Limited received its first UKGC licence in March 2022 and holds five active licences covering casino, bingo, gambling software, and general betting for both real and virtual events. The operator earned a D-grade trust rating from Saferwager's regulatory assessment, driven by a recent financial penalty.
In June 2025, the UKGC fined Grace Media (Gibraltar) Limited £60,000 for breaching social responsibility codes, specifically failures around self-exclusion procedures and direct electronic marketing consent. Consumers relying on self-exclusion tools or concerned about unsolicited marketing should factor this enforcement into their decision.
Features & Offerings
Key Offerings
- Slots
- Live casino
Main Features
- 100% welcome bonus up to £100
- 100 free spins on Starburst
- Games from providers like NetEnt, Microgaming, and Evolution Gaming
Incentives
According to their website (checked 22 Feb 2026):
Welcome Offers
PlayUK offers new players a single deposit match bonus on their first deposit. It's a straightforward percentage-based bonus with a defined cap.
Conditions Explained
To qualify, you'll need to deposit at least £10 for the first time. The bonus is a match on what you deposit, up to a set maximum, and it's credited within 7 days of your first deposit. There's a wagering requirement attached, which means you must bet through the bonus 10 times before any winnings can be withdrawn. There's also a conversion cap of £50, so even if your winnings exceed that, you can only withdraw up to £50 from bonus play. Only one claim is allowed per player, so this isn't repeatable.
Can You Trust PlayUK?
Positive Signals
- UKGC Active licence held by Grace Media (Gibraltar) Limited
- Five active UKGC licences covering casino, bingo, gambling software, and betting
- eCOGRA and IBAS registered for alternative dispute resolution
- Domain registered since 1999 with a B-grade technical score
- SSL grade A with TLS 1.3 encryption support
Concerns
- £60,000 UKGC fine in June 2025 for self-exclusion and marketing consent failures
- D-grade operator trust rating (score 53/100) from Saferwager's regulatory assessment
- No DNS email security: SPF, DKIM, DMARC, DNSSEC, and CAA records all absent
- Whitelabel platform: site runs on third-party infrastructure, not proprietary
What Users Say
PlayUK has a Trustpilot score of 3.2 out of 5 from 33 reviews. That puts it in the average range, with no strong positive or negative trend apparent from the volume of feedback alone. The relatively small number of reviews limits how much weight can be placed on the aggregate score.
Common Themes
No detailed topic summaries are available from the current review dataset.
Regulatory Context
The June 2025 UKGC fine covered failures in self-exclusion processes and unsolicited direct marketing. If any Trustpilot reviewers have reported receiving marketing they didn't sign up for, or difficulties with self-exclusion requests, those complaints align directly with the enforcement findings. Consumers experiencing either issue have grounds to escalate to eCOGRA or IBAS.
Source: Trustpilot
UKGC Licence Status
Grace Media (Gibraltar) Limited holds five active UKGC licences. The Remote Casino licence (granted March 2022) permits online slots, table games, and live dealer products. The Bingo licence (also March 2022) covers online bingo. A Gambling Software licence was added in May 2024, authorising the supply of software to other operators. Two General Betting Standard licences for real and virtual events were granted in June 2025, extending the operator into sports betting. All five licences carry Active status.
Grace Media (Gibraltar) Limited is registered with both eCOGRA and IBAS (Independent Betting Adjudication Service) for alternative dispute resolution. ADR schemes provide consumers with a free, independent process to resolve disputes that can't be settled directly with the operator, a requirement for all UKGC-licensed gambling businesses.
Regulatory Actions
On 26 June 2025, the UK Gambling Commission imposed a financial penalty of £60,000 on Grace Media (Gibraltar) Limited. The operator breached social responsibility code SRCP 3.5.3, relating to self-exclusion failures, and SRCP 5.1.11, relating to direct electronic marketing sent without valid consent. The Commission noted the breach resulted from human error, the licensee cooperated with the investigation, and has since taken remedial action.
Site Assessment
Licensed Operator
The operator behind PlayUK is Grace Media (Gibraltar) Limited, holding UKGC account number 57869. The company first received a UKGC licence in March 2022 and has been licensed for approximately 3.9 years. It operates across mixed gambling categories, covering casino, bingo, software supply, and sports betting. No Companies House registration data is available for the entity, as it's incorporated in Gibraltar rather than England and Wales. The operator's trust grade of D reflects the June 2025 penalty, which brought its enforcement score to 4 out of a possible 100.
Other Sites by Grace Media (Gibraltar) Limited
Grace Media (Gibraltar) Limited operates a portfolio of whitelabel brands under the same UKGC licence. Other sites include 333 Casino, Belgravia Casino, Chitchat Bingo, Cosmic Spins, and DeepSea Casino, among others. Consumers should be aware that any regulatory issues affecting the operator's licence apply across the full brand portfolio.
