888
888 is an online casino, sportsbook, and poker site operated by 888 UK Limited. While the operator has been licensed in the UK since 2014, it has a history of significant regulatory actions, including multiple financial penalties.
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About
888 is a long-standing online gambling brand that offers casino games, sports betting, and poker. The site is operated by 888 UK Limited, which holds an active licence from the UK's Gambling Commission (UKGC). The operator is part of the wider 888 Holdings PLC group, a company listed on the London Stock Exchange.
According to its website, 888 positions itself as an 'award-winning online gaming provider' that was established in 1997. The company claims its brand was founded on principles of trust and credibility. It also states it has won numerous industry awards and is committed to providing a first-class entertainment experience.
Despite these marketing claims, public records show the operator has faced several financial penalties from the UKGC for failing to meet its licence conditions. These actions relate to social responsibility and customer identification failures.
Features & Offerings
Incentives
According to their website (checked 18 Feb 2026):
Welcome Offers
888 offers new players a choice of two casino welcome bonuses and a sports betting free bet offer, covering both casino games and sports in one go.
30BACKConditions Explained
The main 888casino bonus requires a minimum £20 deposit, claimed within 48 hours. Wins from bonus funds are capped at £500, and there's a 30x wagering requirement, meaning you must bet the bonus amount 30 times over before you can withdraw any winnings. The bonus expires 90 days after claiming. A second casino welcome offer pays out in daily portions over 7 days, with each portion expiring just 24 hours after it's granted, so you'd need to wager daily to keep up. That second offer uses a Bonus Points system rather than a simple wagering multiplier. For the sports offer, you'll need to deposit using code 30BACK and place a qualifying single bet at odds of at least 1/2 (1.5) to receive the cash bonus. All offers are restricted to selected games or bet types and have payment method restrictions that aren't fully disclosed.
Can You Trust 888?
Positive Signals
- UKGC licensed since 2014
- Domain registered since 1995
- Uses an approved Alternative Dispute Resolution (ADR) provider
Concerns
- £86,843 fine in November 2025 for self-exclusion failures
- £33,075 fine in August 2025 for customer identification issues
- Multiple regulatory actions from the UKGC for compliance breaches
What Users Say
User feedback for 888 on Trustpilot is overwhelmingly negative. The site has a TrustScore of 1.3 out of 5 from over 1,000 reviews, with many users reporting a poor experience.
Common Themes
Common complaints focus on payment problems, including blocked accounts and refused withdrawals. Users also report issues with unhelpful customer service and an unreliable website.
Regulatory Context
User complaints about withdrawal difficulties and account management align with regulatory actions against the operator. The UKGC fined 888 UK Limited in August 2025 for failures in identifying customers across its brands, a process often linked to account verification and withdrawals. The fine for self-exclusion failures in November 2025 also reflects issues with account controls that users may experience.
Sample Reviews
"Just spoke to Veronica through chat, she ended up closing the chat on me, because she and her managers were contradicting their own T&Cs. Their website always has issues, for the past years i have been using them, but the latest one is just unacceptable."
"STOLE MY MONEY. 19K REFUSED MY WITHDRAWAL"
Source: Trustpilot
UKGC Licence Status
The operator, 888 UK Limited, holds several active licences from the UKGC. These include a Remote Casino licence, which permits online slots and table games, and a Remote Bingo licence. It also holds licences for General Betting Standard (Real Event) and General Betting Standard (Virtual Event), allowing it to offer bets on real-world sports and computer-generated events.
If you have a complaint that you can't resolve with the operator, 888 UK Limited uses eCOGRA and IBAS as Alternative Dispute Resolution (ADR) services. These are independent, free-to-use services for consumers to adjudicate disputes about gambling transactions after the operator's internal complaints process is complete.
Regulatory Actions
The UKGC has taken regulatory action against 888 UK Limited on multiple occasions. These actions include a £86,843 financial penalty on 18 November 2025 for social responsibility failures related to self-exclusion. The operator was also fined £33,075 on 7 August 2025 for failing to properly identify customers across its group companies. Another fine of £23,000 was issued on 19 August 2024 for a breach of credit card rules.
Site Assessment
Licensed Operator
The gambling brand 888 is operated by 888 UK Limited. This company has held a licence from the Gambling Commission since 1 November 2014. It's part of the larger 888 Holdings PLC group, which is listed on the London Stock Exchange.
The group also owns other major brands, including William Hill and Mr Green, making it one of the larger companies in the UK gambling market.
Other Sites by 888 UK Limited
888 UK Limited operates several other well-known gambling sites, including 777 Casino, 888casino, 888poker, and Foxy Bingo.
