William Hill Organization Limited
William Hill Organization Limited is a UK-based operator licensed since 2009, holding multiple betting and software licences. The company has a mixed compliance record, having faced a major regulatory settlement in 2023 for anti-money laundering and safer gambling failures.
Positive Signals
- Licensed since 2009
- Holds a continuous UKGC licence
- Company has operated for over 90 years
Concerns
- £3 million regulatory settlement in March 2023
- Found to have anti-money laundering failures
- Identified safer gambling process failures
Overview
Operator Type: Operator of online and land-based betting services
William Hill Organization Limited is a long-standing gambling operator that holds licences for both online and land-based activities. The company was first incorporated in the UK on 26 July 1933 and has held a licence from the Gambling Commission since 1 January 2009. It's registered in London and operates under the well-known trading name 'william hill'.
The company's corporate structure shows two active directors, Per Evald WIDERSTROM and Sean Ernest WILKINS, who were both appointed on 1 February 2024. According to Companies House records, the entity with significant control over the business is Will Hill Limited. This indicates a corporate ownership structure rather than individual control.
Despite its long history, William Hill Organization Limited has faced serious regulatory scrutiny. In March 2023, the UKGC found failings in the operator's anti-money laundering and safer gambling processes. This resulted in a significant regulatory action.
The operator agreed to a regulatory settlement which included a payment of nearly £3 million. The UKGC also added new conditions to its licence to ensure future compliance. This action covers failures that occurred between January 2020 and October 2021.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
William Hill Organization Limited holds several active UKGC licences. These include Gambling Software, General Betting Standard for real and virtual events, and Pool Betting. The company has been continuously licensed since 2009.
| Licence Type | Status | Granted |
|---|---|---|
| Gaming Machine Technical - Full | Active | |
| General Betting Standard - Real Event | Active | |
| Gambling Software | Active | |
| General Betting Standard | Active | |
| Pool Betting | Active |
Enforcement & Compliance History
On 28 March 2023, William Hill Organization Limited agreed to a regulatory settlement of £2,999,850. The action followed a UKGC review that found failings in its anti-money laundering and safer gambling procedures between 2020 and 2021.
Following a compliance assessment, a regulatory review found failings in William Hill's anti-money laundering (ML) and safer gambling processes between January 2020 and October 2021. The operator a...
Penalty: £3.0m
Corporate Structure
WILLIAM HILL ORGANIZATION LIMITED was incorporated on 26 July 1933 and is an active UK company. Its directors include Per Evald WIDERSTROM and Sean Ernest WILKINS. The company's beneficial owner is listed as Will Hill Limited.
- Company Number
- 00278208
- Incorporated
- 26 July 1933
- Registered Address
- 1 Bedford Avenue, London, WC1B 3AU
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| WIDERSTROM, Per Evald | director | 🇬🇧 United Kingdom | 1 February 2024 |
| WILKINS, Sean Ernest | director | 🇬🇧 United Kingdom | 1 February 2024 |
| BISBY, Elizabeth Ann | secretary | — | 4 November 2022 |
| BISBY, Elizabeth Ann | secretary | — | 4 November 2022 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.