WHG (International) Limited
WHG (International) Limited has been UKGC-licensed since November 2014 and operates the William Hill Online brand. It has two enforcement actions on record totalling over £12.5 million, and carries a D trust grade with a Trustpilot rating of 1.2 from nearly 7,000 reviews.
Positive Signals
- Licensed since November 2014 with over 11 years of unbroken licensing
- Six active UKGC licences covering casino, sports betting, bingo, pool betting, and gambling software
Concerns
- £12.5 million regulatory settlement in March 2023 for safer gambling and AML failures
- £82,687 further penalty in August 2025 for a breach of group account identification requirements
- Trustpilot rating of 1.2 from 6,928 reviews, among the lowest for a major UK-licensed operator
Overview
Operator Type: Online casino, sports betting, and bingo operator
WHG (International) Limited is the Gibraltar-registered entity behind William Hill Online, one of the UK's most widely recognised betting brands. It's been UKGC-licensed since November 2014, giving it over 11 years of continuous licensing. But despite that long history, the trust score sits at 51 and a D grade, largely because enforcement actions have zeroed out the enforcement component of the score.
The UKGC took regulatory action twice in quick succession. A £12.5 million regulatory settlement in March 2023 addressed safer gambling and AML failures between 2020 and 2021. Then in August 2025, a further £82,687 financial penalty was imposed following a self-reported breach related to identifying customers with accounts across group companies. The Trustpilot rating for williamhill.com sits at 1.2 from nearly 7,000 reviews, one of the lowest in the regulated market for a major operator. Together, the enforcement record and consumer feedback paint a picture of mixed compliance under UKGC scrutiny.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in Gibraltar, a jurisdiction with established gambling regulation. Gibraltar has a long-established gambling regulatory framework. While not UK-based, the UKGC licence ensures UK consumer protections apply.
Licence Details
WHG (International) Limited holds six active UKGC licences. Five were granted on 1 November 2014: Remote Bingo, Remote Casino, General Betting Standard (Real Event), General Betting Standard (Virtual Event), and Pool Betting. A Gambling Software licence was added on 25 March 2015. All six licences remain active with no expiry dates recorded. Additional conditions were attached to the licence as part of the 2023 regulatory settlement.
| Licence Type | Status | Granted |
|---|---|---|
| Gambling Software | Active | |
| Bingo | Active | |
| Casino | Active | |
| General Betting Standard - Real Event | Active | |
| General Betting Standard - Virtual Event | Active | |
| Pool Betting | Active |
Enforcement & Compliance History
WHG (International) Limited has two regulatory actions on record. In March 2023, the UKGC agreed a regulatory settlement requiring a payment of £12,500,000 in lieu of a financial penalty, following a review of safer gambling and AML processes between May 2020 and October 2021. New licence conditions were also added. In August 2025, the UKGC imposed a further £82,687 financial penalty for failing to identify customers with accounts across group companies, a breach that was self-reported by the operator. The Commission acknowledged the operator's cooperation and the remedial action taken.
Following a self-reported key event, WHG (International) Limited was found to have failed to comply with SRCP Condition 3.9.1 regarding the identification of customers holding accounts across group...
Penalty: £82,687
A regulatory review found failings in WHG (International) Limited's safer gambling and anti-money laundering processes between May 2020 and October 2021. The operator agreed to a settlement that in...
Penalty: £12.5m
Corporate Structure
WHG (International) Limited is incorporated in Gibraltar (company number 99191) with its registered address at 6/1 Waterport Place, Gibraltar. The company is active and classified as a limited company. No UK directors or persons with significant control are listed in the available data, and no incorporation date is recorded.
WHG (International) Limited
Active- Company Number
- 99191
- Registered Address
- 6/1 Waterport Place, Gibraltar
Associated Domains
WHG (International) Limited operates williamhill.com, one domain registered with the UKGC. It carries an SSL grade of A with TLS 1.3 and HSTS enabled. Trustpilot records a rating of 1.2 from 6,928 reviews, which is exceptionally low for an operator at this scale and represents a material consumer concern.
| Domain | Brand | Status | Site Type |
|---|---|---|---|
| williamhill.com | William Hill | Active | Mixed |