Star Racing Limited
Star Racing Limited has been licensed in the UK since 2010, offering online sports betting, casino, and bingo. While it has a long operational history, the company received a £594,000 fine in 2023 for regulatory failures.
Positive Signals
- Licensed since 2010 with a continuous history
- Fully UK-based company and ownership
Concerns
- £594,000 fine in April 2023 for safety failures
- Poor customer reviews on Trustpilot for key brands
Overview
Operator Type: Online sports betting, casino, and bingo operator
Star Racing Limited is a UK-based gambling operator that has held a licence from the Gambling Commission since 5 July 2010. The company operates several online gambling websites under trading names like 'star sports'. It's licensed to offer real and virtual event betting, casino games, and bingo to customers in Great Britain.
The company, STAR RACING LIMITED, was incorporated on 16 January 2008 and maintains an active status on the UK's Companies House register. Its director is GOWARD, Flynn Emerson, a UK resident appointed in April 2024. According to official records, the company's ultimate beneficial owner is Mr Benjamin Arthur Lindsay Keith, who controls between 75% and 100% of the shares and voting rights.
The operator has a significant enforcement history. The Gambling Commission imposed a financial penalty of £594,000 on 4 April 2023. This action was taken because Star Racing Limited failed to meet anti-money laundering and social responsibility rules designed to protect customers and prevent crime.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
Star Racing Limited holds four active remote licences from the Gambling Commission. These permit it to offer General Betting Standard - Real Event, General Betting Standard - Virtual Event, Casino games, and Bingo through its websites.
| Licence Type | Status | Granted |
|---|---|---|
| Bingo | Active | |
| Casino | Active | |
| General Betting Standard - Virtual Event | Active | |
| General Betting Standard - Real Event | Active |
Enforcement & Compliance History
Star Racing Limited was fined £594,000 on 4 April 2023. The UKGC took this action for breaches of anti-money laundering (AML) and social responsibility code provisions.
Star Racing Limited was found to have breached anti-money laundering and social responsibility code provisions, failing to prevent money laundering and protect customers from gambling-related harm....
Penalty: £594,000
Corporate Structure
STAR RACING LIMITED (company number 06475105) is an active private limited company incorporated in 2008. It's directed by GOWARD, Flynn Emerson and majority-owned by Mr Benjamin Arthur Lindsay Keith.
STAR RACING LIMITED
Active- Company Number
- 06475105
- Incorporated
- 16 January 2008
- Registered Address
- 255 Old Shoreham Road, Hove, BN3 7ED
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| GOWARD, Flynn Emerson | director | 🇬🇧 United Kingdom | 1 April 2024 |
Associated Domains
The operator runs several active websites, including starsports.bet and mcbookie.com. Customer reviews on Trustpilot are generally poor for its main domains. Most of its websites use adequate security (SSL Grade A), though one has a lower grade.
| Domain | Brand | Status | Site Type |
|---|---|---|---|
| akbets.bet | AK BETS | Active | Sportsbook |
| mobile.starsportsbet.com | Star Sports | Active | Mixed |
| ne-bet.com | NE-BET | Active | Other |