Overview

Operator Type: Supplier of gaming machine software and hardware

Southern Counties Automatics Limited is a business-to-business supplier for the gambling industry. The company holds a specific technical licence from the Gambling Commission (UKGC) which allows it to supply gaming machine technology. It doesn't operate any consumer-facing gambling websites or venues.

The company, incorporated in 2010, is based in the United Kingdom. It's directed by Jeremy Richard Dance and Wayne Dance, who are both British nationals residing in the UK. According to Companies House records, Mr Jeremy Richard Dance is the ultimate beneficial owner, holding between 75% and 100% of the shares and voting rights.

Southern Counties Automatics Limited has a long and clean regulatory history. It's held its UKGC licence continuously since 30 September 2015. The operator hasn't faced any fines, warnings, or other enforcement actions from the regulator. This shows a consistent record of meeting its licensing obligations.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
Nutbean Farm, Nutbean Lane, Swallowfield, READING, RG7 1XL, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (2) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Southern Counties Automatics Limited holds an active Gaming machine technical - supplier licence from the UKGC. This licence permits the company to manufacture, supply, install, or adapt gaming machine software. It doesn't authorise the company to offer gambling services directly to the public.

UKGC licences held by Southern Counties Automatics Limited — Source: UKGC Public Register
Licence Type Status Granted
Gaming Machine Technical Supplier Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

SOUTHERN COUNTIES AUTOMATICS LIMITED was incorporated on 11 February 2010 and is an active UK company. It's directed by Jeremy Richard Dance and Wayne Dance. Mr Jeremy Richard Dance is the person with significant control, holding between 75% and 100% of the company.

Company Number
07154870
Incorporated
11 February 2010
Registered Address
Wyvols Court Basingstoke Road, Swallowfield, Reading, RG7 1WY

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
DANCE, Wayne director 🇬🇧 United Kingdom 12 February 2020
DANCE, Jeremy Richard director 🇬🇧 United Kingdom 11 February 2010

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.