Overview

Operator Type: Business-to-business supplier of gaming machine technology.

Smarty Inns Limited is a UK-based company that supplies technology for the gambling industry. It's licensed and regulated by the Gambling Commission (UKGC) as a business-to-business supplier, not a consumer-facing operator. The company was incorporated in 2013 and first received its UKGC licence on 27 August 2015. It has maintained a clean regulatory record with no enforcement actions.

The company is directed by BULLARD, Vincent, BULLARD, Kevin Vincent, and SOMANANDA, Sajeewa Asanga. All three directors are listed with UK nationality or residency. According to Companies House records, the company's significant owners are Mr Kevin Vincent Bullard and Mr Vincent Bullard. Each holds between 25% and 50% of the company's shares.

Smarty Inns Limited's operations focus entirely on the supply chain. It holds a specific licence for gaming machine technology, which allows it to develop and provide software or hardware to other gambling businesses. The company doesn't operate any public-facing gambling websites or venues. It uses the trading names sb leisure and sb leisure gaming ltd.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
33 Churchill Way, Broadbridge Heath, HORSHAM, RH12 3TY, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (3) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Smarty Inns Limited holds an active Gaming Machine Technical - Supplier licence from the UKGC. This licence allows the company to manufacture, supply, install, or adapt gaming machine software. It doesn't permit the company to offer gambling services directly to the public.

UKGC licences held by Smarty Inns Limited — Source: UKGC Public Register
Licence Type Status Granted
Gaming Machine Technical Supplier Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

Smarty Inns Limited was incorporated on 5 December 2013 and is an active UK company. Its directors are BULLARD, Vincent, BULLARD, Kevin Vincent, and SOMANANDA, Sajeewa Asanga. The company's beneficial owners are Mr Kevin Vincent Bullard and Mr Vincent Bullard, who each hold between 25% and 50% of the shares.

Company Number
08804007
Incorporated
5 December 2013
Registered Address
33 Churchill Way, Broadbridge Heath, Horsham, RH12 3TY

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
BULLARD, Kevin Vincent director 🇬🇧 United Kingdom 28 August 2015
SOMANANDA, Sajeewa Asanga director 🇬🇧 United Kingdom 28 August 2015
BULLARD, Vincent director 🇬🇧 United Kingdom 5 December 2013

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.