PPB Counterparty Services Limited
PPB Counterparty Services Limited is a Malta-based online sports betting operator licensed by the UKGC since November 2014, operating the betfair and paddy power brands. It has faced two regulatory actions since 2023, including a £2 million group settlement for remote customer interaction failures.
Positive Signals
- Licensed continuously since November 2014, over 11 years on the UKGC register
- Active licence with two betting products currently authorised
Concerns
- £2 million regulatory settlement in December 2025 for social responsibility failures across Paddy Power and Betfair
- £490,000 financial penalty in May 2023 for sending marketing to self-excluded customers
- No UK corporate presence and no director or officer data publicly available
Overview
Operator Type: Online sports betting operator
PPB Counterparty Services Limited is the UKGC-licensed entity behind the betfair and paddy power trading names in the UK, holding active betting licences since November 2014. It's been continuously licensed for over 11 years. But the trust grade sits at F, driven by two regulatory actions that point to repeated social responsibility failures.
The Gambling Commission took action against PPB Counterparty Services Limited twice. In May 2023, the operator accepted a £490,000 financial penalty after it sent marketing push notifications to self-excluded customers, a direct breach of social responsibility protections. In December 2025, a further £2 million regulatory settlement was agreed, this time as part of a group action involving four licensees trading as Paddy Power and Betfair, following a compliance assessment that found remote customer interaction failings.
The company is registered in Malta and no officer or beneficial ownership data is available on the UKGC or UK Companies House records. That absence of corporate transparency pulls its domestic score down to 35, and the two enforcement actions combined mean its overall trust grade reflects a compliance record consumers should weigh carefully.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in Malta, a jurisdiction with established gambling regulation. Malta Gaming Authority (MGA) is one of Europe's most respected gambling regulators. While not UK-based, the UKGC licence ensures UK consumer protections apply.
Licence Details
PPB Counterparty Services Limited holds two active UKGC remote betting licences under licence number 039439-R-319330-011. The first is a General Betting Standard (Real Event) licence, active since 1 November 2014. The second is a General Betting Standard (Virtual Event) licence, active since 3 October 2017. Neither has a set expiry date.
| Licence Type | Status | Granted |
|---|---|---|
| General Betting Standard - Virtual Event | Active | |
| General Betting Standard - Real Event | Active |
Enforcement & Compliance History
PPB Counterparty Services Limited has two regulatory actions on record. On 9 May 2023, the Gambling Commission imposed a £490,000 financial penalty after the operator sent marketing push notifications to self-excluded customers due to human error, breaching Social Responsibility Code Provision 3.5.3. The operator also agreed to an independent audit of its marketing communication processes. On 17 December 2025, the Commission recorded a £2,000,000 regulatory settlement agreed across four licensees trading as Paddy Power and Betfair, following a compliance assessment that identified failures to comply with remote customer interaction licence conditions.
Following a compliance assessment, the Gambling Commission found social responsibility failings across four licensees trading as Paddy Power and Betfair. The licensees, including PPB Counterparty S...
Penalty: £2m
PPB Counterparty Services Limited inadvertently sent a marketing push notification to self-excluded customers due to human error, breaching Social Responsibility Code Provision 3.5.3. Following an ...
Penalty: £490,000
Corporate Structure
PPB Counterparty Services Limited (company number C40083) is registered at Spinola Park, Level 2 Triq Mikiel Ang Borg, St Julian's, Malta, SPK 1000. The company is active. No incorporation date is available, and no officer or PSC data has been filed with UKGC or UK Companies House.
- Company Number
- C40083
- Registered Address
- Spinola Park, Level 2 Triq Mikiel Ang Borg, St Julian's, SPK 1000
Associated Domains
PPB Counterparty Services Limited has three registered domains. betfair.com and paddypower.com are both listed with active regulator status and carry Trustpilot data: betfair.com averages 3.4 from 4,135 reviews and paddypower.com averages 3.8 from 6,997 reviews. The paddypower.com rating is above the 3.5 threshold for a positive signal, though betfair.com falls just below it. A third domain, dibz.co.uk, is listed as inactive on the UKGC register. No screenshot data was successfully captured for dibz.co.uk.
| Domain | Brand | Status | Site Type |
|---|---|---|---|
| betfair.com | Betfair Casino | Active | Casino |
| dibz.co.uk | - | Inactive | - |
| paddypower.com | Paddy Power Casino | Active | Casino |