Overview

Operator Type: Supplier of gaming machine technology

Keeday Leisure Equipment Limited is a business-to-business supplier that holds a licence from the Gambling Commission (UKGC). The company provides technical support and equipment for gaming machines rather than operating gambling websites for consumers. It has been licensed since 7 January 2025.

The company itself has a very long history. It was incorporated in the UK on 18 November 1960 and remains active. Its corporate structure is based entirely in the United Kingdom. The directors are listed as Norman Keith Baker and Charles Hamilton Baker, both of whom are British nationals residing in the UK.

According to Companies House records, Keeday Leisure Equipment Limited is controlled by another entity, Keeday Leisure Limited. This parent company holds between 75% and 100% of the shares and voting rights. The operator doesn't have any recorded regulatory actions from the UKGC, which shows a clean compliance history to date.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
Keeday Leisure Equipment Limited, 147 Waterworks Road, COALVILLE, LE67 4HZ, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (2) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Keeday Leisure Equipment Limited holds one active UKGC licence: a Gaming Machine Technical - Supplier licence. This permits the company to manufacture, supply, install, adapt, maintain or repair gaming machines or gaming machine software. It doesn't allow the company to offer gambling services directly to the public.

UKGC licences held by Keeday Leisure Equipment Limited — Source: UKGC Public Register
Licence Type Status Granted
Gaming Machine Technical Supplier Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

KEEDAY LEISURE EQUIPMENT LIMITED (company number 00675544) was incorporated on 18 November 1960 and is an active private limited company. Its directors are Norman Keith Baker and Charles Hamilton Baker. The company's person with significant control is Keeday Leisure Limited, which owns 75-100% of the shares.

Company Number
00675544
Incorporated
18 November 1960
Registered Address
147 Waterworks Road, Coalville, Leicester, LE67 4HZ

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
BAKER, Charles Hamilton director 🇬🇧 United Kingdom 1 May 2003
BAKER, Norman Keith secretary
BAKER, Norman Keith director 🇬🇧 United Kingdom
BAKER, Norman Keith secretary

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.