Genda Europe Limited
Genda Europe Limited is a recently licensed supplier and operator of gaming machines for UK arcades and entertainment centres. It holds three UKGC licences for its land-based operations and has no history of regulatory action. The company is owned by the Japanese firm Genda Inc.
Positive Signals
- No enforcement actions on record
- Holds a continuous licence since being granted
- Ultimate ownership is clearly declared
Concerns
- Licensed for less than one year
Overview
Operator Type: Gaming machine supplier and operator for adult and family gaming centres
Genda Europe Limited is a business-to-business supplier and operator of gaming machines licensed by the UK Gambling Commission (UKGC) under account number 65960. The company first received its licence on 31 March 2025 and focuses on the land-based sector, such as arcades and entertainment centres. It doesn't operate any consumer-facing gambling websites.
The operator is the UK arm of its parent company, Genda Inc., which is listed as its person with significant control. According to Companies House, Genda Inc. owns between 75% and 100% of the shares and voting rights. The UK company, GENDA EUROPE LTD., was incorporated on 28 August 2024. Its directors are Ryo OHTOMI, who is based in the United Kingdom, and Hiroki SUGAHARA, who resides in Japan.
Genda Europe Limited holds licences that allow it to supply gaming machines and operate both adult gaming centres and family entertainment centres. It uses several trading names for its operations, including well-known arcade brands like playnation and quicksilver. Other active trading names include genda, gigo, and genda:) games.
Since it was licensed, Genda Europe Limited hasn't faced any regulatory action from the UKGC. Its record is clean, which is expected for a newly established operator. The company's focus remains entirely on physical, land-based gaming machine operations across the UK.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
Genda Europe Limited holds three active UKGC licences. These are a Gaming Machine Technical - Full licence, which allows it to manufacture and supply gaming machines, alongside licences for Gaming Machine General - Adult Gaming Centre and Gaming Machine General - Family Entertainment Centre for operating premises.
| Licence Type | Status | Granted |
|---|---|---|
| Gaming Machine General Adult Gaming Centre | Active | |
| Gaming Machine General Family Entertainment Centre | Active | |
| Gaming Machine Technical - Full | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
GENDA EUROPE LTD. (company number 15922989) was incorporated on 28 August 2024 and is an active private limited company. Its directors include Ryo OHTOMI and Hiroki SUGAHARA. The company's ultimate beneficial owner is Genda Inc., which holds between 75% and 100% of shares and voting rights.
GENDA EUROPE LTD.
Active- Company Number
- 15922989
- Incorporated
- 28 August 2024
- Registered Address
- The Foundry, 2 Smiths Square, 77 Fulham Palace Road, London, W6 8AF
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| SUGAHARA, Hiroki | director | 🇯🇵 Japan | 7 April 2025 |
| OHTOMI, Ryo | director | 🇬🇧 United Kingdom | 28 August 2024 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.