Overview

Operator Type: Betting shop and pool betting operator

Done Brothers (Cash Betting) Limited is the company behind the well-known 'betfred' trading name, operating many of the brand's physical betting shops. The company was incorporated on 17 September 1976 and has a long history in the UK betting market. It's a subsidiary of its ultimate parent company, Betfred Group Limited.

The UK Gambling Commission first licensed the company on 1 January 2009. It currently holds two active licences. These are a General Betting Standard licence for its high street shops and a Pool Betting licence.

The operator's regulatory record shows significant issues with compliance. In July 2023, the UKGC found serious social responsibility and anti-money laundering failures. This resulted in a regulatory settlement including a payment of £3.25 million.

These problems appear to be ongoing. The regulator found further breaches between 2024 and 2025, leading to another financial penalty. On 7 November 2025, the UKGC fined the company £825,000 and added new conditions to its licence.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
Done Bros (cash Betting) Ltd, 56-58 Benson Road, Birchwood, WARRINGTON, WA3 7PQ, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (3) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

The company holds two active UKGC licences. Its General Betting Standard licence permits it to run physical betting shops. It also holds a Pool Betting licence, which covers competitions like football pools where winnings are shared among winners.

UKGC licences held by Done Brothers (Cash Betting) Limited — Source: UKGC Public Register
Licence Type Status Granted
Pool Betting Active
General Betting Standard Active

View on UKGC Register

Enforcement & Compliance History

The operator has a history of significant regulatory action. In July 2023, it paid £3.25 million as part of a settlement for social responsibility and anti-money laundering (AML) failures. The UKGC took action again for similar breaches, imposing an £825,000 fine and a warning on 7 November 2025.

Financial Penalty

Done Brothers (Cash Betting) Limited, trading as Betfred, was found to have breached anti-money laundering and social responsibility code provisions between May 2024 and March 2025. Consequently, t...

Penalty: £825,000

Regulatory Settlement

A regulatory review found failings in the operator's processes for Safer Gambling and preventing Money Laundering between January 2021 and December 2022. As a result, the licensee voluntarily agree...

Penalty: £3.3m

Corporate Structure

Done Brothers (Cash Betting) Limited was incorporated on 17 September 1976 and is an active private limited company. Current directors include Nicola Joan Barr and David Hasler. The company's ultimate beneficial owner is Betfred Group Limited, which holds between 75% and 100% of shares and voting rights.

Company Number
01277703
Incorporated
17 September 1976
Registered Address
The Spectrum, 56-58 Benson Road Birchwood, Warrington, WA3 7PQ

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
JOHNSON HART, Danielle Anne director 🇬🇧 United Kingdom 1 January 2026
WHITTAKER, Joanne Louise director 🇬🇧 United Kingdom 21 September 2023
LONGDEN, Steven secretary 2 December 2020
LONGDEN, Steven secretary 2 December 2020
BARR, Nicola Joan director 🇬🇧 United Kingdom 6 October 2016

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.