Ladbrokes
Ladbrokes is a well-known online gambling brand operated by LC International Limited. The operator holds an active UKGC licence and currently has no history of regulatory enforcement actions, though it has a very low user rating on Trustpilot.
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About
Ladbrokes is a long-standing brand in the UK gambling market. The website ladbrokes.com is operated by LC International Limited, a company that has been licensed by the Gambling Commission since 1 July 2019. The operator's licence is currently Active, which means it's authorised to offer gambling services to customers in Great Britain.
According to its website, Ladbrokes offers sports betting, casino games, bingo, and poker. The site claims to provide over 2,000 games and 24/7 customer support. It also promotes a rewards system and a wide range of payment methods. These are marketing claims from the brand itself and haven't been independently verified.
Features & Offerings
Key Offerings
- Slots
- Live casino
Main Features
- Over 2,000 games including 1,800+ slots
- 200+ live dealer tables from Evolution Gaming
- Bet £10 Get 50 No Wager Spins welcome offer
- LadBucks reward system
- 24/7 customer support
Incentives
According to their website (checked 18 Feb 2026):
Welcome Offers
New players can claim a free bet offer by placing a qualifying bet. There's one welcome promotion available.
Conditions Explained
The offer requires a minimum first bet to unlock the free bets, but the full terms and conditions weren't available when this was scraped. That's worth noting: without complete terms, it's hard to know if there are restrictions on which sports count, whether the free bets must be used within a time limit, or whether winnings from free bets can be withdrawn immediately. Check Ladbrokes directly for the current terms before betting.
Ongoing Promotions
Existing players have access to a range of promotions spanning football, horse racing, and greyhound racing, including free-to-play prediction games, accumulator insurance, enhanced each-way places, and Best Odds Guaranteed on racing.
Conditions Explained
Several of the ongoing promotions have partial or missing terms. The 1-2-FREE prediction game is restricted to one entry and one prize per player per week, and any free bet won is valid for 7 days. Best Odds Guaranteed on horse racing applies to win and each-way bets on UK and Irish racing, is capped at £10,000 per customer per day, and doesn't apply to cash-out bets. The Extra Place Races offer is limited to bets placed from 3pm the day before the race on qualifying events. For Acca Insurance, Tote Guarantee, Price Boosts, 2Up & Win, and Bet Builder Boost, full terms weren't available at the time of scraping, so check Ladbrokes directly for conditions before relying on any of these.
Can You Trust Ladbrokes?
Positive Signals
- Operated by LC International Limited, a UKGC licensed company
- Licence has been active since 2019
- No recorded regulatory actions from the UKGC
- Uses multiple approved Alternative Dispute Resolution providers
Concerns
- Extremely low user rating of 1.2 out of 5 on Trustpilot from over 3,900 reviews
What Users Say
Ladbrokes has a very low Trustpilot score of 1.2 out of 5 based on nearly 4,000 reviews. This indicates widespread dissatisfaction among users who have left feedback on that platform.
Regulatory Context
There's a significant difference between the poor user reviews and the operator's clean regulatory record. While many users report issues on review sites, these complaints haven't resulted in any public enforcement action from the UKGC against LC International Limited for this brand. This suggests the reported problems, while frustrating for customers, may not have reached the threshold for a regulatory breach.
Source: Trustpilot
UKGC Licence Status
The operator, LC International Limited, holds several active UKGC licences. These include a Remote Casino licence for online slots and table games, a Remote Bingo licence, and various remote betting licences for real and virtual events. This combination allows Ladbrokes to legally offer a full range of online gambling products in the UK.
If you have a complaint that you can't resolve with Ladbrokes directly, the operator uses two independent bodies for Alternative Dispute Resolution (ADR). These are eCOGRA and IBAS. An ADR provider acts as an impartial third party to help settle disputes between customers and gambling operators.
Regulatory Actions
The operator, LC International Limited, has no recorded regulatory actions or fines from the UK Gambling Commission. Its regulatory record is clean.
Site Assessment
Licensed Operator
The Ladbrokes brand is run by LC International Limited. This company was incorporated on 9 August 2018 and holds UKGC account number 54743. It has maintained an active licence to operate in Great Britain since July 2019.
LC International Limited is part of the wider Entain plc group, which is one of the largest gambling companies in the world. This means that while Ladbrokes is the consumer-facing brand, its operations and regulatory responsibilities fall under its licensed parent company.
Other Sites by LC International Limited
The operator, LC International Limited, also runs several other major gambling brands, including Coral Casino, Bwin, GalaBingo.com, and Partypoker.
