Bally Bet
Bally Bet is an online casino and sportsbook operated by Gamesys Operations Limited. The operator holds an active UKGC licence but faced a major regulatory penalty in 2023 for social responsibility and anti-money laundering failures.
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About
Bally Bet is an online gambling brand that offers sports betting, casino games, and live dealer tables. According to its website, the brand has a long history in entertainment and is the official betting partner of Nottingham Forest FC. The site claims to provide a wide range of betting markets, over 900 online slots, and 24/7 customer support.
The website is operated by Gamesys Operations Limited, a company that has been licensed by the UK Gambling Commission (UKGC) since 1 November 2014. While the brand promotes a trusted image, its operator has a history of significant regulatory action, which is an important factor for consumers to consider.
Features & Offerings
Key Offerings
- Sports betting
- Slots
- Live casino
- Table games
Main Features
- 24/7 UK-based support
- Mobile app
- Daily boosts & offers
- In-play betting
- Bet Builders
- Responsible gambling tools
Can You Trust Bally Bet?
Positive Signals
- Operated by a UKGC licensed company
- Uses eCOGRA and IBAS for dispute resolution
- Domain is secured with Grade A SSL encryption
Concerns
- Operator fined £6 million in 2023 for safety failures
- Very low user review scores on public platforms
- Operator has a 'D' grade for regulatory trust
What Users Say
Bally Bet has a 'Bad' Trustpilot score of 1.5 out of 5 from over 180 reviews. The vast majority of user feedback is negative. This indicates widespread customer dissatisfaction.
Common Themes
Common complaints focus on problems with withdrawing funds, poor odds and low payouts, and unhelpful customer service. Many users also report technical issues with the website and games.
Regulatory Context
There's a direct link between user complaints and the operator's regulatory failures. Customers frequently report issues with payments and account verification. These experiences align with the UKGC's £6 million fine against Gamesys Operations Limited, which specifically cited failures in anti-money laundering checks and social responsibility processes, both of which involve customer interactions and fund management.
Sample Reviews
"Criminal site. Other 1 promotion then apply a completely different one and refuse to honor it. PLZ AVOID"
"Absolute Scumbags. I had a winning round on Snakes and Ladders Live, apparently didnt register on their side despite me having screenshot proof throughout the bonus round... didnt pay out said it didnt register, no interest in looking into it further."
Source: Trustpilot
UKGC Licence Status
The operator, Gamesys Operations Limited, holds several active UKGC licences. These include a Remote Casino licence for online slots and table games, a Remote Bingo licence, and two General Betting Standard licences that permit betting on real and virtual events. These licences allow it to legally offer its gambling products to customers in Great Britain.
If you have a dispute with Bally Bet that can't be resolved with their customer support, you can escalate it to an Alternative Dispute Resolution (ADR) provider. The operator is registered with both eCOGRA and IBAS. These are independent services that review customer complaints about gambling transactions at no cost to the consumer.
Regulatory Actions
The operator of Bally Bet has a record of serious regulatory action. On 22 November 2023, the UKGC fined Gamesys Operations Limited £6 million for failures related to anti-money laundering (AML) and social responsibility rules. The investigation found breaches that occurred between November 2021 and July 2022. The company also received a formal warning and had an additional condition added to its licence.
Site Assessment
Licensed Operator
Bally Bet is run by Gamesys Operations Limited, an established operator licensed in the UK for over a decade. The company runs a large network of well-known gambling websites. Despite its long history, the company's regulatory record is poor. Its 'D' trust grade reflects the major fine it received for failing to protect customers and prevent money laundering.
Other Sites by Gamesys Operations Limited
Gamesys Operations Limited also operates several other popular UK gambling sites, including Jackpotjoy Casino, Virgin Games, Monopoly Casino, and Rainbow Riches Casino.
