Overview

Operator Type: Online casino and sports betting operator

West Gaming Limited is a new online gambling company that was incorporated on 1 August 2025. The company is directed by David Edward Lovell and James John Leslie Lovell, who are also its main owners.

The UK Gambling Commission (UKGC) granted the company its first licence on 24 November 2025. It holds active licences for Remote Casino, Remote General Betting (Virtual Events), and Remote General Betting (Real Events). These permissions allow it to offer online casino games and betting on both virtual and real-world sports to UK customers.

West Gaming Limited operates online under the trading name 'city bet' and uses the domain citycasino.bet. A technical review of its website shows a significant security weakness. The site's SSL certificate, which encrypts user data, received an 'F' grade. This indicates a poor security setup.

As a recently licensed operator, the company doesn't have any recorded enforcement actions from the UKGC.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
2 ALEXANDRA GATE, FFORDD PENGAM, CARDIFF, CF24 2SA, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (2) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

The operator holds three active remote licences from the UKGC. These are Remote Casino, Remote General Betting Standard (Virtual Events), and Remote General Betting Standard (Real Events). These permissions allow the company to offer online casino games, slots, and betting on both computer-generated and real-life events to UK customers.

UKGC licences held by West Gaming Limited — Source: UKGC Public Register
Licence Type Status Granted
General Betting Standard - Real Event Active
Casino Active
General Betting Standard - Virtual Event Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

West Gaming Limited was incorporated on 1 August 2025 and is an active private limited company. It's directed by David Edward Lovell and James John Leslie Lovell. They are also the company's beneficial owners, each holding between 25% and 50% of shares and voting rights.

Company Number
16622906
Incorporated
1 August 2025
Registered Address
C/O Gs Verde Law Limited The Maltings, East Tyndall Street, Cardiff, CF24 5EA

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
LOVELL, David Edward director 🇬🇧 United Kingdom 1 August 2025
LOVELL, James John Leslie director 🇬🇧 United Kingdom 1 August 2025

Associated Domains

West Gaming Limited operates the website citycasino.bet. A technical review of the domain shows a poor SSL security configuration, which received an 'F' grade. This is a significant concern for protecting user data.

Domains registered to West Gaming Limited — Source: UKGC Public Register
Domain Brand Status Site Type
citycasino.bet City Casino Active Casino