True Amusements Limited
True Amusements Limited is a UK-based adult gaming centre operator licensed since 2009. It holds a single gaming machine licence and has a clean regulatory record with no enforcement actions from the Gambling Commission.
Positive Signals
- Licensed for over 17 years in the UK
- No enforcement actions on its record
- Holds a continuous licence since 2009
- Fully UK-based company and directors
Overview
Operator Type: Adult gaming centre operator
True Amusements Limited is a land-based gambling operator that has been licensed by the Gambling Commission since 1 January 2009. The company holds UKGC account number 1678 and has maintained a continuous licence for its entire operational history. Its focus is on physical gaming premises, not online gambling.
The operator is run by the UK company TRUE AMUSEMENTS LTD, which was incorporated on 5 November 2002. The company's directors are Craig Truelove and Laurayne Ann Truelove, both of whom are British nationals residing in the United Kingdom. This shows the company's management is based entirely in the UK.
Ownership records from Companies House confirm that the business is closely held. Mr Craig Truelove and Mrs Laurayne Ann Truelove are listed as the Persons with Significant Control. Each one holds between 25% and 50% of the company's shares and voting rights.
True Amusements Limited has a clean regulatory history with no recorded enforcement actions. It holds a single, specific licence for operating gaming machines in an adult gaming centre. That's why its operations are confined to land-based venues.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
True Amusements Limited holds one active licence from the Gambling Commission. It's a Gaming Machine General Adult Gaming Centre licence, which allows it to make gaming machines available for use in an adult gaming centre (AGC). The company has held this licence continuously since 1 January 2009.
| Licence Type | Status | Granted |
|---|---|---|
| Gaming Machine General Adult Gaming Centre | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
TRUE AMUSEMENTS LTD was incorporated on 5 November 2002 and is an active UK company. Its directors are Craig Truelove and Laurayne Ann Truelove. They are also the company's beneficial owners, each holding between 25% and 50% of its shares and voting rights.
TRUE AMUSEMENTS LTD
Active- Company Number
- 04581277
- Incorporated
- 5 November 2002
- Registered Address
- Unit 5 The Brig Complex, Station Avenue, Filey, YO14 9AQ
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| TRUELOVE, Craig | director | 🇬🇧 United Kingdom | 5 April 2004 |
| TRUELOVE, Laurayne Ann | director | 🇬🇧 United Kingdom | 5 April 2004 |
| TRUELOVE, Craig | secretary | — | 5 November 2002 |
| TRUELOVE, Craig | secretary | — | 5 November 2002 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.