The Shepherd & Dog Limited
The Shepherd & Dog Limited is a UK-based betting operator first licensed in March 2024. It holds a General Betting (Limited) licence for on-course activities and has no recorded regulatory actions.
Positive Signals
- Active UKGC licence held
- No enforcement actions on record
- Fully UK-based company and director
Concerns
- Recently licensed in March 2024
Overview
Operator Type: Land-based betting operator
The Shepherd & Dog Limited is a land-based betting operator licensed by the UK Gambling Commission (UKGC). It received its first licence on 28 March 2024 and operates under the trading name 'jones & son'. The company doesn't have an online presence and focuses on physical, on-course betting services.
The company behind the licence, THE SHEPHERD & DOG LIMITED, was incorporated in the UK on 16 May 2018. It's a privately owned business with a straightforward corporate structure. The sole director is BAILEY, Rebecca, a British national who resides in the United Kingdom.
According to Companies House records, Rebecca Bailey is also the key owner. She's listed as a Person with Significant Control, holding between 25% and 50% of the company's shares and voting rights. This confirms the operator is entirely UK-based in its management and ownership.
The operator's regulatory history is clean. It hasn't faced any fines, warnings, or other enforcement actions from the UKGC since it was licensed. Its focus remains on its single betting licence for track-based activities.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
We don't yet have verified headquarters data for this operator.
Licence Details
The Shepherd & Dog Limited holds one active licence from the UKGC: a General Betting (Limited) licence. This type of licence permits the company to offer betting services at a track or other on-course events. It doesn't permit remote or online gambling.
| Licence Type | Status | Granted |
|---|---|---|
| General Betting Limited | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
The operator is THE SHEPHERD & DOG LIMITED, a private company incorporated on 16 May 2018. Its sole director is BAILEY, Rebecca, who is also the primary owner with a 25-50% stake in the business.
THE SHEPHERD & DOG LIMITED
Active- Company Number
- 11365135
- Incorporated
- 16 May 2018
- Registered Address
- 110/112 Lancaster Road, Barnet, EN4 8AL
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| BAILEY, Rebecca | director | 🇬🇧 United Kingdom | 16 May 2018 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.