Overview

Operator Type: Land-based adult gaming and family entertainment centre operator

Smiles For Miles Limited is a land-based gambling operator that has been licensed by the UK Gambling Commission (UKGC) since 1 January 2009. The company operates physical gaming venues and doesn't have an online presence. It's held its licence continuously for over 15 years and has no history of regulatory enforcement actions.

The operator is the trading name for the company SMILES FOR MILES LIMITED, which was incorporated in the UK on 28 January 2000. According to Companies House records, its sole director is GINLEY, Roger Martin, a British national residing in the United Kingdom. This shows the company's management is based entirely in the UK.

The company's beneficial owner is another UK entity, Rufforth Park Limited, which holds between 75% and 100% of the shares and voting rights. This ownership structure is transparently declared in public records. Smiles For Miles Limited holds licences for bingo, adult gaming centres, and family entertainment centres, allowing it to run a variety of physical gambling locations.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
7 Memorial Avenue, WITHERNSEA, HU19 2DN, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (1) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Smiles For Miles Limited holds three active UKGC licences for its physical venues. These are a Gaming Machine General Adult Gaming Centre Licence, a Gaming Machine General Family Entertainment Centre Licence, and a Bingo Licence. All licences are in good standing.

UKGC licences held by Smiles For Miles Limited — Source: UKGC Public Register
Licence Type Status Granted
Bingo Active
Gaming Machine General Adult Gaming Centre Active
Gaming Machine General Family Entertainment Centre Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

SMILES FOR MILES LIMITED was incorporated on 28 January 2000 and is an active private limited company. It's directed by GINLEY, Roger Martin, a British national. The company's beneficial owner is Rufforth Park Limited, which holds between 75% and 100% of the shares.

Company Number
03915005
Incorporated
28 January 2000
Registered Address
7 Memorial Avenue, Withernsea, East Yorkshire, HU19 2DN

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
GINLEY, Roger Martin secretary 11 May 2015
GINLEY, Roger Martin secretary 11 May 2015
GINLEY, Roger Martin director 🇬🇧 United Kingdom 28 January 2000

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.