Overview

Operator Type: Charitable society lottery operator

Severn Promotions Co. Limited is the lottery arm of Severn Hospice, a registered charity based in Shrewsbury that provides palliative care across Shropshire and Mid Wales. The company has held a society lottery licence since 2009, making it one of the longer-established charitable lottery operators in the UK, with over 17 years of continuous licensing without interruption.

Its trust score of 71 (Grade B) reflects a clean compliance record and strong licensing longevity, though the corporate score is lower due to limited publicly linked company data. The stability score sits at a perfect 100, earned through an unbroken licence history, no enforcement actions, and over 15 years of clean operation. That's a strong track record for any operator.

Severn Promotions Co. Limited doesn't operate commercial gambling products. It runs a weekly lottery, raffles, and prize draws that raise funds directly for hospice care, and it's wholly controlled by the charitable parent. Proceeds support the Severn Hospice's work caring for people with life-limiting illnesses.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
Severn Hospice Ltd, Bicton Heath, SHREWSBURY, SY3 8HS, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (5) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Severn Promotions Co. Limited holds one active Society Lottery licence (number 004848-N-100340-015), granted on 1 January 2009 with no expiry date recorded. A society lottery licence permits a non-commercial society to run lotteries to raise funds for its stated good cause, in this case hospice care. No additional licence types are held.

UKGC licences held by Severn Promotions Co. Limited — Source: UKGC Public Register
Licence Type Status Granted
Society Lottery Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

The operating company is SEVERN PROMOTIONS COMPANY LIMITED (Companies House number 02973920), incorporated on 6 October 1994 as a private limited company. It's registered at Severn Hospice, Shrewsbury, SY3 8HS. The company is wholly controlled by Severn Hospice Ltd, which holds between 75% and 100% of shares and voting rights. All current directors are British nationals resident in the United Kingdom.

Company Number
02973920
Incorporated
6 October 1994
Registered Address
Severn Hospice, Bicton Heath, Shrewsbury, SY3 8HS

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
SHEPHERD, Stuart Angus director 🇬🇧 United Kingdom 1 February 2024
GOLD, Paul Allan director 🇬🇧 United Kingdom 27 July 2023
CLARKSON, Andrew James director 🇬🇧 United Kingdom 24 November 2022
HARRISON, Tracie Anne Marie director 🇬🇧 United Kingdom 28 July 2022
DAVIES, Kerry Jane secretary 2 February 2022
DAVIES, Kerry Jane director 🇬🇧 United Kingdom 19 May 2015

Associated Domains

Severn Promotions Co. Limited operates through five registered domains under the severnhospice.org.uk umbrella, including dedicated pages for lottery, raffle, and favour fundraising. The primary domain holds an SSL grade of A with TLS 1.3 support, though HSTS is not configured. No Trustpilot scores are available for these domains.

Domains registered to Severn Promotions Co. Limited — Source: UKGC Public Register
Domain Brand Status Site Type
severnhospice.org.uk Severn Hospice Active Other