Players Amusements Limited
Players Amusements Limited is a UK-based adult gaming centre operator licensed since 2009. The company has a clean regulatory record and holds a specific licence for operating physical gaming machine venues.
Positive Signals
- Licensed since 2009
- No enforcement actions on record
- Continuous licence held for over 15 years
- UK-based company and directors
Overview
Operator Type: Adult gaming centre operator
Players Amusements Limited is a land-based gambling operator that has held a licence from the UK Gambling Commission since 1 January 2009. The company has maintained a continuous licence and doesn't have any recorded regulatory actions, which shows a consistent compliance history. Its operations are focused entirely on physical adult gaming centres.
The company behind the operation is PLAYERS AMUSEMENTS LIMITED, incorporated in the UK on 3 July 2008. It's directed by Kevin John Birch and Alison Birch, who are both British nationals. Corporate records show that Mr Kevin John Birch is the person with significant control, owning between 75% and 100% of the company's shares.
Players Amusements Limited operates under several trading names, including 'casino slots' and 'lucky strike amusments'. Its UKGC licence permits it to run adult gaming centres, which are physical venues offering gaming machines to customers over 18 years old. The company doesn't have an online presence.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
Players Amusements Limited holds an active Gaming Machine General Adult Gaming Centre Licence from the UKGC. This licence allows it to make gaming machines available for use in premises like adult entertainment centres.
| Licence Type | Status | Granted |
|---|---|---|
| Gaming Machine General Adult Gaming Centre | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
The operator is the company PLAYERS AMUSEMENTS LIMITED, which was incorporated on 3 July 2008 and remains active. Its directors include Kevin John Birch and Alison Birch. The company's beneficial owner is Mr Kevin John Birch, who holds between 75% and 100% of the shares.
PLAYERS AMUSEMENTS LIMITED
Active- Company Number
- 06637793
- Incorporated
- 3 July 2008
- Registered Address
- Players Amusements Ltd Croft Parade, Players Amusements Ltd, Walsall, WS9 8LY
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| BIRCH, Alison | director | 🇬🇧 United Kingdom | 4 March 2019 |
| BIRCH, Alison | secretary | — | 16 July 2008 |
| BIRCH, Alison | secretary | — | 16 July 2008 |
| BIRCH, Kevin John | director | 🇬🇧 United Kingdom | 3 July 2008 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.