LOVELACE RACING LTD
LOVELACE RACING LTD is a recently licensed land-based betting operator in the UK. It holds a General Betting Limited licence and has no recorded regulatory actions. The company is owned and directed by its two UK-based founders.
Positive Signals
- UK-based company and directors
- No enforcement actions
- Holds a continuous UKGC licence
Overview
Operator Type: Land-based betting operator
LOVELACE RACING LTD is a gambling operator licensed by the UK Gambling Commission (UKGC). The company is new to the market, having been incorporated on 15 October 2025 and receiving its first licence on 1 December 2025. It operates as a land-based business and doesn't have an online presence.
The company is directed by Jamie David Kelsall and Victoria Rose Kelsall. Both directors are British nationals who reside in the United Kingdom. They also hold significant control over the company, each owning between 25% and 50% of its shares and voting rights.
LOVELACE RACING LTD holds a single General Betting Limited licence from the UKGC. This licence allows it to operate betting services at a specific location, like a racecourse. The company currently has no history of regulatory enforcement actions.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
We don't yet have verified headquarters data for this operator.
Licence Details
The operator holds an active General Betting Limited licence. This permit allows the company to provide betting facilities at a specific track or premises, but not through a general high street betting shop.
| Licence Type | Status | Granted |
|---|---|---|
| General Betting Limited | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
LOVELACE RACING LTD was incorporated on 15 October 2025 and is an active private limited company. Its directors are Jamie David Kelsall and Victoria Rose Kelsall, who are also the company's persons with significant control.
LOVELACE RACING LTD
Active- Company Number
- 16786407
- Incorporated
- 15 October 2025
- Registered Address
- 219 Manor Avenue, Sale, M33 4NP
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| KELSALL, Jamie David | director | 🇬🇧 United Kingdom | 15 October 2025 |
| KELSALL, Victoria Rose | director | 🇬🇧 United Kingdom | 15 October 2025 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.