HH DIRECT MARKETING LIMITED
HH DIRECT MARKETING LIMITED is a Bristol-based External Lottery Manager licensed by the UKGC since July 2019, trading as dms agency. It's held a continuous licence for 6.5 years with no enforcement actions on record. The company's fully UK corporate structure and clean regulatory standing give it a trust grade of B.
Positive Signals
- Licensed since July 2019 with continuous, uninterrupted UKGC authorisation
- No enforcement actions recorded by the UK Gambling Commission
- Stability score of 100, with bonuses for 5+ years of continuous clean licensing
- All directors UK-based, with full domestic corporate structure and UK parent company
Concerns
- No online presence means independent consumer verification isn't possible
Overview
Operator Type: External lottery manager providing lottery management services to charities and good causes
HH DIRECT MARKETING LIMITED holds an External Lottery Manager licence from the UK Gambling Commission, granted in July 2019. The company operates under the trading name dms agency and manages lotteries on behalf of third parties rather than running consumer-facing gambling products itself. With 6.5 years of continuous licensing and no enforcement history, it carries a trust grade of B and a stability score of 100.
The company is fully UK-rooted, registered in Bristol and majority-owned by Happy Hour Productions Limited, a UK parent with full control. All three directors are UK-based nationals. That domestic structure earns it a domestic score of 100 and a company grade of A+, reflecting clean corporate governance with no offshore complications.
HH DIRECT MARKETING LIMITED doesn't operate consumer websites, so standard online trust indicators like SSL ratings and Trustpilot reviews don't apply here. Its profile is shaped by its clean regulatory record and the B2B nature of lottery management work.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
HH DIRECT MARKETING LIMITED holds one active licence: an External Lottery Manager licence, granted on 31 July 2019. This licence type authorises the company to manage and promote lotteries on behalf of other organisations, typically charities or good causes. No expiry date is recorded, and the licence has remained active without suspension or conditions.
| Licence Type | Status | Granted |
|---|---|---|
| External Lottery Manager | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
HH DIRECT MARKETING LTD was incorporated on 21 December 2018 and is registered at The Picture House, Bristol BS1 5BJ. It's an active private limited company. The company has three current directors, all British nationals resident in the UK. Happy Hour Productions Limited holds between 75% and 100% of shares and voting rights and has the right to appoint and remove directors, giving it full control of the entity. The SIC code (73110) covers advertising agencies, reflecting the company's marketing-oriented origins.
HH DIRECT MARKETING LTD
Active- Company Number
- 11738020
- Incorporated
- 21 December 2018
- Registered Address
- The Picture House, 4 Lower Park Row, Bristol, BS1 5BJ
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| JAMES, Katherine Mary | director | 🇬🇧 United Kingdom | 5 February 2021 |
| GEORGE, Thomas Christopher | director | 🇬🇧 United Kingdom | 21 December 2018 |
| TYLER, Nicola Jane | director | 🇬🇧 United Kingdom | 21 December 2018 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.