Fern Valley Limited
Fern Valley Limited is a new gambling software supplier, first licensed by the UKGC in April 2025. The company holds Gambling software and Betting host licences, providing services to other operators. It has no recorded enforcement actions.
Positive Signals
- Holds active UKGC licences
- No enforcement actions on record
- Website has a strong 'A' grade SSL certificate
Concerns
- Very new company with no long-term track record
Overview
Operator Type: Gambling software and virtual events supplier
Fern Valley Limited is a business-to-business supplier for the online gambling industry. The company was incorporated on 10 February 2024 and is directed by Steven Robert Rogers and David Maurice Sciama. It's a very new entrant to the UK market.
The UK Gambling Commission (UKGC) granted the company its first licences on 3 April 2025. Fern Valley Limited doesn't operate consumer-facing gambling sites directly. Instead, it provides services to other licensed operators.
It holds a Gambling software licence and a Betting host (virtual events) licence. These allow it to create and supply software for online casinos and sportsbooks, and to provide the platform for betting on computer-generated events. The company has no history of regulatory enforcement actions.
Fern Valley Limited operates a corporate website at playbook-fusion.com, which has a strong 'A' grade SSL certificate. This shows it follows good practice for basic website security. The company trades under the name 'playbook fusion'.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
The company holds two active remote licences from the UKGC. A Gambling software licence permits it to manufacture and supply software used in online gambling. Its Betting host (virtual events) licence allows it to provide platforms for betting on computer-generated sporting events.
| Licence Type | Status | Granted |
|---|---|---|
| Betting Host (Virtual Events) | Active | |
| Gambling Software | Active |
Enforcement & Compliance History
No regulatory actions have been recorded against Fern Valley Limited by the UK Gambling Commission.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
Fern Valley Limited is a private limited company incorporated on 10 February 2024. Its directors are Steven Robert Rogers and David Maurice Sciama. According to Companies House records, Mr Steven Robert Rogers is a person with significant control, holding between 25% and 50% of the company's shares and voting rights.
FERN VALLEY LIMITED
Active- Company Number
- 15479741
- Incorporated
- 10 February 2024
- Registered Address
- 4 Glasshouse Studios Fryern Court Road, Burgate, Fordingbridge, SP6 1QX
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| ROGERS, Steven Robert | director | 🇬🇧 United Kingdom | 10 February 2024 |
| SCIAMA, David Maurice | director | 🇬🇧 United Kingdom | 10 February 2024 |
Associated Domains
Fern Valley Limited operates a corporate website at playbook-fusion.com under the trading name 'playbook fusion'. The site's security is supported by an 'A' grade SSL certificate. There is no public review or Trustpilot data available for the company.
| Domain | Brand | Status | Site Type |
|---|---|---|---|
| playbook-fusion.com | Playbook Fusion | Active | Mixed |