Overview

Operator Type: Online pool betting and gambling software operator

Avenue Sporting Technology Limited is a new gambling operator that received its first licence from the Gambling Commission (UKGC) on 6 October 2025. The company itself, AVENUE SPORTING TECHNOLOGY LIMITED, was incorporated on 9 September 2024 and is registered as an active company in the UK.

The company has a simple corporate structure. It's directed by GLEESON, William Martin, a UK resident of Irish nationality. Mr. Gleeson is also the sole Person with Significant Control, which means he owns between 75% and 100% of the company and has the right to appoint and remove directors. This gives him ultimate control over the business.

Avenue Sporting Technology Limited holds two specific remote licences. It also operates under the trading name 'predi6t'. As a very new entity, it doesn't have a long operational history for consumers to review. There's no record of any public-facing websites operated by the company at this time.

The operator's regulatory record is clean. It hasn't faced any enforcement actions from the UKGC. That's expected for a company that has only recently been licensed and hasn't been active for long.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
C S S HOUSE 10-12, BRAINTREE, CM7 3HP, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (1) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Avenue Sporting Technology Limited holds two active remote licences from the UKGC. The Pool Betting licence allows it to offer betting where winners share a prize pool. The Linked Gambling Software licence permits it to manufacture, supply, or install gambling software that's linked to a remote gambling system.

UKGC licences held by Avenue Sporting Technology Limited — Source: UKGC Public Register
Licence Type Status Granted
Linked Gambling Software Active
Pool Betting Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions have been recorded against Avenue Sporting Technology Limited.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

AVENUE SPORTING TECHNOLOGY LIMITED was incorporated on 9 September 2024 and is an active private limited company. It's directed by GLEESON, William Martin, who is also the Person with Significant Control, owning 75-100% of the company.

Company Number
15944711
Incorporated
9 September 2024
Registered Address
C S S House 10-12 Manor Street, Braintree, CM7 3HP

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
GLEESON, William Martin director 🇬🇧 United Kingdom 9 September 2024

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.