Amuse East London Limited
Amuse East London Limited is a UK-based operator of adult gaming centres, licensed by the UKGC since 2023. The company has no history of regulatory enforcement and operates several physical venues. It doesn't offer any online gambling services.
Positive Signals
- No enforcement actions on its regulatory record
- Holds a continuous UKGC licence
- Operated by a UK-based company with UK residents as directors and owners
Overview
Operator Type: Adult gaming centre operator
Amuse East London Limited is a land-based gambling operator licensed by the UK's Gambling Commission (UKGC). The company received its first licence on 28 April 2023 and focuses on operating physical adult gaming centres. It doesn't have an online presence and runs venues under trading names including 'leyton slots' and 'maggys slots'.
The company behind the operation is AMUSE EAST LONDON LIMITED, which was incorporated as a private limited company on 21 November 2011. According to Companies House records, its sole director is ANNELLS, James Lawrence, a British national residing in the United Kingdom. The company maintains an active status.
Ownership is held by two individuals. Mr James Lawrence Annells is listed as a Person with Significant Control, holding between 50% and 75% of shares and voting rights. Mrs Wendy Ann Annells holds the remaining share, with ownership between 25% and 50%. This structure gives them combined control over the company.
The operator's regulatory record with the UKGC is clean. It hasn't faced any enforcement actions, fines, or warnings. This suggests a history of compliance with its licensing conditions for its physical venues.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
Amuse East London Limited holds an active Gaming Machine General Adult Gaming Centre licence. This permits the company to make gaming machines available for use in physical adult gaming centre premises.
| Licence Type | Status | Granted |
|---|---|---|
| Gaming Machine General Adult Gaming Centre | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
AMUSE EAST LONDON LIMITED was incorporated on 21 November 2011 and is an active private limited company. Its sole director is ANNELLS, James Lawrence. The company's beneficial owners are Mr James Lawrence Annells (50-75% stake) and Mrs Wendy Ann Annells (25-50% stake).
AMUSE EAST LONDON LIMITED
Active- Company Number
- 07853772
- Incorporated
- 21 November 2011
- Registered Address
- Haslers Hawke House, Old Station Road, Loughton, IG10 4PL
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| ANNELLS, James Lawrence | director | 🇬🇧 United Kingdom | 21 November 2011 |
Associated Domains
No domains registered.
This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.