Overview

Operator Type: Land-based bingo and adult gaming centre operator

Amuse 2016 Limited is a land-based gambling operator that has held a licence from the UK Gambling Commission (UKGC) since 21 November 2016. The company operates physical venues under the trading name 'shipleys'. It doesn't have an online presence, focusing instead on its bingo and adult gaming centre locations.

The company behind the licence is AMUSE 2016 LTD., which was incorporated in the UK on 8 August 2016. Its leadership team consists of several directors, including Dennis James William Shipley, Robert James Shipley, and Michael Shipley. All listed directors are British nationals residing in the United Kingdom, which shows a strong domestic foundation for the business.

Ownership records from Companies House show that J&M Amusements Ltd is the ultimate beneficial owner. That company holds between 75% and 100% of the shares, giving it significant control over Amuse 2016 Limited.

The operator has maintained a clean regulatory record. It hasn't faced any fines, warnings, or other enforcement actions from the UKGC since it was first licensed. This suggests a consistent history of compliance with its licence conditions.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
Shipleys Mirage Leisure, Bank House, 23a Hagley Street, HALESOWEN, B63 3AU, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (6) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

Amuse 2016 Limited holds two active UKGC licences: a Bingo licence and a Gaming Machine General Adult Gaming Centre licence. Both were granted on 21 November 2016 and permit the company to offer these activities at physical premises.

UKGC licences held by Amuse 2016 Limited — Source: UKGC Public Register
Licence Type Status Granted
Bingo Active
Gaming Machine General Adult Gaming Centre Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

Amuse 2016 Limited is the trading name for the UK-registered company AMUSE 2016 LTD. (company number 10317949), incorporated on 8 August 2016. Its directors include Dennis James William Shipley and Robert James Shipley. The company is controlled by J&M Amusements Ltd, which owns over 75% of its shares.

Company Number
10317949
Incorporated
8 August 2016
Registered Address
Bank House, 23a Hagley Street, Halesowen, B63 3AU

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
SHIPLEY, Dennis James William director 🇬🇧 United Kingdom 4 July 2023
SHIPLEY, Sarah Lydia director 🇬🇧 United Kingdom 4 July 2023
SHIPLEY, Sophia director 🇬🇧 United Kingdom 4 July 2023
SHIPLEY, Michael director 🇬🇧 United Kingdom 30 March 2017
SHIPLEY, Robert, Mr. secretary 8 August 2016
SHIPLEY, Dennis James William director 🇬🇧 United Kingdom 8 August 2016
SHIPLEY, Robert James, Mr. director 🇬🇧 United Kingdom 8 August 2016
SHIPLEY, Robert, Mr. secretary 8 August 2016

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.