Air Dice Services (UK) Limited
Air Dice Services (UK) Limited is a B2B gambling software provider licensed in the UK since 2018. It holds Gambling Software and Game Host licences, supplying games to other operators. The company has a clean regulatory record with no enforcement actions.
Positive Signals
- Licensed since 2018
- No enforcement actions
- Holds a continuous UKGC licence
Concerns
- 'C' grade SSL certificate on its corporate domain
Overview
Operator Type: Gambling software and game hosting provider
Air Dice Services (UK) Limited is a business-to-business supplier for the online gambling industry. The company was incorporated on 6 January 2016 and doesn't operate any consumer-facing gambling websites. Instead, it creates and provides games for other licensed operators to use on their platforms.
The UK Gambling Commission (UKGC) first licensed the company on 30 November 2018. It has held its licences continuously since that date. The company's ultimate owner is Boomerang Digital Holdings Limited, which has significant control through share ownership and voting rights.
Air Dice Services (UK) Limited holds two specific types of remote licences. These licences allow it to supply gambling software and host casino games for other operators in the UK market. This confirms its role as a supplier rather than a direct-to-consumer brand.
The company has no recorded enforcement actions from the UKGC. Its corporate domain, `probabilityjones.com`, has an SSL certificate with a 'C' grade, which indicates a lower level of security configuration than is typical for modern websites.
Where Is This Operator Based?
Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.
This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.
Licence Details
The company holds two active UKGC licences. Its Gambling Software licence allows it to manufacture and supply gambling software to other licensed operators. It also holds a Game Host (Casino) licence, which permits it to host casino games on its servers for other gambling websites to use.
| Licence Type | Status | Granted |
|---|---|---|
| Gambling Software | Active | |
| Game Host (Casino) | Active |
Enforcement & Compliance History
No regulatory actions recorded.
No enforcement actions recorded.
This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.
Corporate Structure
Air Dice Services (UK) Limited was incorporated on 6 January 2016 and is an active private limited company. Its directors include Andrew Mark Ludlow and Sami Kristian Makinen. The company's ultimate beneficial owner is Boomerang Digital Holdings Limited, which holds between 75% and 100% of shares and voting rights.
- Company Number
- 09938112
- Incorporated
- 6 January 2016
- Registered Address
- 2 Saxon Business Park, Owen Avenue, Hessle, HU13 9PD
Directors & Officers
| Name | Role | Residence | Appointed |
|---|---|---|---|
| JINKS, Christine Helen | director | 🇬🇧 United Kingdom | 20 May 2025 |
| MAKINEN, Sami Kristian | director | 🇫🇮 Finland | 12 October 2023 |
| NIKUNEN, Erkki | director | 🇫🇮 Finland | 12 October 2023 |
| LUDLOW, Andrew Mark | director | 🇬🇧 United Kingdom | 19 August 2019 |
Associated Domains
The operator has one active domain, `probabilityjones.com`. The website's security certificate has a 'C' grade, which is lower than the recommended 'A' grade for modern websites. There are no public reviews available for this B2B service.
| Domain | Brand | Status | Site Type |
|---|---|---|---|
| probabilityjones.com | Probability Jones | Active | Casino |