Overview

Operator Type: Supplier of gaming machine technology

AGD Amusements Limited is a business-to-business supplier for the gambling industry, holding a licence from the UK Gambling Commission since 15 April 2010. The company has maintained a continuous licence and has no history of regulatory enforcement actions. Its long operational history and clean record show a stable presence in the UK's gambling supply chain.

The operator is the UK-based company AGD AMUSEMENTS LTD, which was incorporated on 2 March 2010. It's managed by four directors, all of whom are British and reside in the United Kingdom: Paul Appleby, Neil Durose, Sara Elizebeth Appleby, and Gwyneth Durose. The company's registered address is in Cardiff.

Corporate records show that ownership is held by two individuals with significant control. Mr Paul Appleby and Mr Neil Durose each hold between 25% and 50% of the company's shares. This information aligns with the directorship roles, suggesting a director-owned business structure.

AGD Amusements Limited doesn't operate any consumer-facing gambling websites. Its sole focus is providing technical services and equipment to other licensed operators, as confirmed by its specific UKGC licence type.

Where Is This Operator Based?

Understanding where an operator is based matters for regulatory accountability. UK-based operators are subject to UK courts and consumer protection laws.

Headquarters
7 Waunfawr Road, Heath, CARDIFF, CF14 4SJ, United Kingdom 🇬🇧
Source: UKGC Register
Company Registered
United Kingdom 🇬🇧
Source: Companies House
Directors Based
United Kingdom (4) 🇬🇧
Source: Companies House
Fully UK-based

This operator is headquartered in the UK and registered with Companies House. They are fully subject to UK courts, consumer protection laws, and regulatory oversight.

Licence Details

AGD Amusements Limited holds an active Gaming machine technical - supplier licence. This licence allows the company to manufacture, supply, install, or repair gaming machines and related software for the UK market.

UKGC licences held by AGD Amusements Limited — Source: UKGC Public Register
Licence Type Status Granted
Gaming Machine Technical Supplier Active

View on UKGC Register

Enforcement & Compliance History

No regulatory actions recorded.

No enforcement actions recorded.

This operator has no public enforcement actions, financial penalties, or regulatory warnings on record with the UK Gambling Commission.

Corporate Structure

AGD Amusements Limited is operated by AGD AMUSEMENTS LTD, a private limited company incorporated on 2 March 2010. The company is active and based in Cardiff. Its directors are Paul Appleby, Neil Durose, Sara Elizebeth Appleby, and Gwyneth Durose. The beneficial owners are Mr Paul Appleby and Mr Neil Durose.

Company Number
07174251
Incorporated
2 March 2010
Registered Address
7 Waunfawr Road, Rhiwbina, Cardiff, CF14 4SJ

Directors & Officers

Current directors and officers — Source: Companies House
Name Role Residence Appointed
APPLEBY, Sara Elizebeth director 🇬🇧 United Kingdom 23 February 2016
DUROSE, Gwyneth director 🇬🇧 United Kingdom 23 February 2016
DUROSE, Neil director 🇬🇧 United Kingdom 8 March 2010
APPLEBY, Paul director 🇬🇧 United Kingdom 2 March 2010

Associated Domains

No domains registered.

This operator does not have any registered domains in the UKGC public register. This is typical for land-based operators, B2B suppliers, and lottery operators.