London Bet
London Bet is an online casino and sportsbook operated by Thistle Bet Limited. The operator is newly licensed by the UKGC in 2025 and currently has no history of regulatory actions.
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About
London Bet is a gambling website operated by Thistle Bet Limited. The company was incorporated in the UK on 5 December 2024 and holds an active licence from the Gambling Commission, which it received on 19 March 2025.
According to its website, London Bet offers a variety of online casino games, including slots and table games. The site also appears to function as a sportsbook, providing betting options for customers on different sporting events.
Incentives
According to their website (checked 21 Feb 2026):
Welcome Offers
London Bet offers a loyalty-tied rebate promotion for existing players who hold a Sapphire, Ruby, or Diamond account, rewarding bets placed on London-based football teams with free bets.
Conditions Explained
You must opt in and hold a qualifying loyalty tier (Sapphire, Ruby, or Diamond) to be eligible. The promotion only rewards bets on specific London-based football clubs at minimum odds of 2.0. Free bets earned accumulate throughout the promotion period, but once you "cash in" your total, you can't opt back in to the same offer. Any free bets you claim must be used within 24 hours or they're forfeited. Bets that are cashed out early or settled as void don't count toward earning free bets, and only cash wagers qualify as bonus funds won't contribute.
Ongoing Promotions
London Bet offers a loyalty-tied rebate promotion for existing players who hold a Sapphire, Ruby, or Diamond account, rewarding bets placed on London-based football teams with free bets.
Conditions Explained
You must opt in and hold a qualifying loyalty tier (Sapphire, Ruby, or Diamond) to be eligible. The promotion only rewards bets on specific London-based football clubs at minimum odds of 2.0. Free bets earned accumulate throughout the promotion period, but once you "cash in" your total, you can't opt back in to the same offer. Any free bets you claim must be used within 24 hours or they're forfeited. Bets that are cashed out early or settled as void don't count toward earning free bets, and only cash wagers qualify as bonus funds won't contribute.
Can You Trust London Bet?
Positive Signals
- UKGC licensed since March 2025
- Operated by a UK-registered company
- No recorded regulatory actions
Concerns
- Very new operator with a short track record
- Low user review score on Trustpilot (2.3/5)
What Users Say
London Bet has a low rating on Trustpilot, with a score of 2.3 out of 5 based on 27 reviews. This suggests that many users have reported a negative experience with the brand.
Regulatory Context
User feedback on Trustpilot is largely negative. However, with no specific complaint themes available and no regulatory actions against the operator, it isn't possible to connect these user reports to any identified compliance issues.
Source: Trustpilot
UKGC Licence Status
Thistle Bet Limited holds several active licences from the UK Gambling Commission. These include a Remote Casino licence, which permits it to offer online slots and table games. It also holds licences for General Betting Standard (Real Event) and General Betting Standard (Virtual Event), allowing it to offer betting on real-world sports and computer-generated events.
Regulatory Actions
The operator, Thistle Bet Limited, has no recorded regulatory actions or fines from the UK Gambling Commission.
Site Assessment
Licensed Operator
The operator behind London Bet is Thistle Bet Limited, a company registered in Cardiff. It was incorporated on 5 December 2024 and received its first gambling licence from the UKGC on 19 March 2025.
As a very new company in the market, it doesn't have a long operational history. Its UKGC licence (account number 66162) is currently active and has no enforcement actions against it.