BetAnsells
BetAnsells is an online and high street bookmaker with a focus on horse racing. It's operated by Richard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell, who have been licensed by the UKGC since March 2024 and don't have any enforcement history.
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About
BetAnsells is a bookmaker that operates online at betansells.co.uk and through physical betting shops. The brand is operated by a partnership of individuals named Richard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell. The UK Gambling Commission (UKGC) first granted them a licence on 21 March 2024.
According to its website, BetAnsells is a fifth-generation family bookmaker. The site states it offers betting on major sports like horse racing, football, and cricket. They also claim to provide features like 'Best Odds Guaranteed' on UK and Irish racing and a mobile app for tracking in-shop bets.
Features & Offerings
Key Offerings
- Horse racing
- Football
- Greyhounds
- Cricket
- Rugby
- Tennis
- Golf
Main Features
- Best Odds Guaranteed on UK & Irish racing
- Price Match Guarantee in shops
- Live betting and in-play features
- BetAnsells mobile app for tracking in-shop bets
- Monthly cashback on net losses
Incentives
According to their website (checked 18 Feb 2026):
Welcome Offers
New players get a cashback offer on their first day, where BetAnsells returns a percentage of any net losses as real withdrawable cash.
Conditions Explained
To qualify, you must place at least 3 bets on separate events, all at odds of 2.0 (evens) or higher, with 2 of those bets being at least half the size of your largest stake. The cashback is calculated on settled bets only and covers losses up to 23:59 on your first day. The cash is credited to your account after 24 hours and can be withdrawn straight away. The offer is limited to one per person and covers a single household, email address, IP address, and payment method. It can't be combined with any other BetAnsells promotion.
Ongoing Promotions
Existing players can access a monthly cashback scheme for high-volume bettors, enhanced odds on Lucky 15, 31, and 63 bets when just one selection wins, and rounded-up forecast dividends on qualifying greyhound races.
Conditions Explained
The monthly cashback pays out as real money (not free bets) and is credited by the 3rd of the following month, but only if your account is still active. You need to settle at least 5 bets in the calendar month to qualify. The enhanced Lucky 15/31/63 odds only apply to UK and Irish horse racing. The greyhound forecast enhancement covers singles only on B.A.G.S and B.E.G.S races in the UK and Ireland, and only applies where the forecast dividend exceeds £20. None of these promotions can be combined with each other or with any other offer.
Can You Trust BetAnsells?
Positive Signals
- UKGC licensed and regulated
- No recorded regulatory actions
- Dispute resolution provided by IBAS
- Domain registered for over 20 years
Concerns
- Operator licence is very recent (March 2024)
UKGC Licence Status
The operator, Richard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell, holds an active General Betting Standard licence. This licence permits them to offer betting on real-world events, both online and in their physical shops.
If customers have a complaint that can't be resolved with the operator, they can use an Alternative Dispute Resolution (ADR) service. BetAnsells uses IBAS (Independent Betting Adjudication Service) for this purpose. This is a free and impartial service for consumers.
Regulatory Actions
The operator, Richard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell, has no recorded regulatory actions from the UK Gambling Commission.
Site Assessment
Licensed Operator
The BetAnsells brand is operated by Richard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell. This is a partnership of individuals, not a limited company, which is common for smaller, family-run bookmakers. They were first granted a licence by the UK Gambling Commission on 21 March 2024.
The operator's licence type shows a focus on both land-based and online betting activities. As a recently licensed entity, they don't have a long public history with the regulator.