Editorial Policy

Saferwager is an editorially independent publication. Our content is not influenced by gambling operators, industry bodies, or advertisers. No operator or company featured on this site has any input into what we publish about them, and no payment or commercial relationship affects how we present regulatory or corporate data.

Where we present offers from gambling operators, we disclose this clearly. Our editorial content — including insights articles, enforcement analysis, and entity profiles — is produced independently of any commercial considerations. Our editorial team has full autonomy over what topics to cover, what conclusions to draw, and what data to highlight.

We believe transparency about gambling regulation should not be contingent on commercial interests. This principle is non-negotiable.

Every piece of content published on Saferwager follows a structured research process designed to ensure accuracy and completeness.

Primary sources

We start with primary sources wherever possible. For regulatory data, this means the UK Gambling Commission’s official registers, enforcement notices, and published decisions. For corporate data, we use Companies House filings, including annual returns, director appointments, and incorporation records. For offer data, we collect terms directly from operators’ own websites.

We do not rely on press releases, third-party aggregators, or user-generated content as primary sources. When we reference secondary sources, we attribute them clearly.

Insights articles

Our insights articles — covering FOI disclosures, public statements, and enforcement analysis — follow a consistent editorial process:

1. Source identification — We identify the primary source document (FOI response, UKGC press release, enforcement notice) and verify its authenticity
2. Data extraction — Key data points, statistics, and findings are extracted from the source material
3. Cross-referencing — We cross-reference claims and figures against our existing database of operator records, enforcement history, and corporate filings
4. Contextual analysis — We place the information in context: how does this compare to historical patterns? What does it mean for consumers?
5. Writing and review — The article is written by a named author and reviewed by a second team member before publication

Entity profiles

Operator, company, and site profile pages are generated from our structured database and enriched with editorial commentary. The factual data (licence numbers, company registrations, enforcement records) comes directly from official registers. Any editorial analysis or context added to these pages is written by a named author and reviewed for accuracy.

Enforcement coverage

When the Gambling Commission publishes a new enforcement action, we create a dedicated page that includes the original decision details, links them to the relevant operator and company records in our database, and provides editorial analysis of the significance and context of the action.

All editorial content on Saferwager undergoes a two-person review process. The author researches and writes the content; a separate team member reviews it for factual accuracy, proper source attribution, and editorial quality.

What reviewers check

• Factual accuracy — Are all data points, statistics, and claims verifiable against primary sources?
• Source attribution — Is every claim properly attributed? Are we distinguishing between fact and analysis?
• Completeness — Have we included all relevant context? Are there important details we have omitted?
• Consistency — Does the content align with our existing database records? Are there contradictions?
• Fairness — Have we presented the information fairly? If we are critical of an operator, is the criticism based on verifiable facts?

Every article and enforcement analysis page displays the name of both the author and the fact-checker. This accountability is deliberate: if we publish something, we stand behind it with named individuals.

Distinguishing fact from analysis

We are careful to distinguish between factual reporting and editorial analysis. When we state that an operator received a financial penalty, that is a verifiable fact drawn from the Gambling Commission’s published records. When we comment on what that penalty means for the industry or for consumers, that is editorial analysis and should be understood as such.

Content on Saferwager is produced by a specialist team with backgrounds in law, public policy research, and financial investigations. Every piece of content is attributed to a named author.

You can view each team member’s full profile and the content they have authored by visiting their author profile pages.

We take accuracy seriously. When we identify an error in published content, or when an error is reported to us, we correct it promptly and transparently.

How we handle corrections

• Factual errors — If we publish incorrect data (a wrong penalty amount, an incorrect company number, a misattributed enforcement action), we correct the record as soon as the error is confirmed. Where the error is material, we note the correction on the affected page.
• Outdated information — Regulatory and corporate data changes over time. When an operator’s licence status changes, a company is dissolved, or an enforcement outcome is updated, we update our records to reflect the current position. Every page displays a “last updated” date.
• Disputed claims — If an operator, company, or individual disputes information we have published, we review the dispute against our primary sources. If we cannot independently verify the information, we remove it until the matter is resolved.

Reporting errors

If you believe any information on Saferwager is inaccurate, incomplete, or unfair, please contact us at data@saferwager.co.uk. We review all correction requests and respond within five working days.

Content updates

Our database is updated daily from official sources (see our Methodology page for details). Editorial content is reviewed periodically and updated when the underlying regulatory or corporate landscape changes materially.