SPORTING SOLUTIONS SERVICES LIMITED
SPORTING SOLUTIONS SERVICES LIMITED is a UK-registered private limited company incorporated in June 2007, operating as a B2B services provider within the gambling industry. It holds an active UKGC licence and is currently owned by Betsson Ab (Publ), a major Swedish-listed gaming group. The company carries an A-grade trust score of 83, reflecting its long-standing registration and clean compliance record.
Positive Signals
- Active company status maintained since incorporation in 2007
- Nearly 19 years of continuous UK registration
- UKGC-licensed operator since September 2018
- Confirmed ownership by Betsson Ab (Publ), a listed gaming group
- No outstanding charges on Companies House record
Concerns
- No UK-resident directors — both current directors are based outside the UK
- Recent change of control in December 2024 — full governance transition is recent
Overview
Gambling Connection: SPORTING SOLUTIONS SERVICES LIMITED holds an active UKGC operator licence, first granted in September 2018, and functions as a B2B services provider supplying trading or data services to licensed gambling operators in the UK market.
SPORTING SOLUTIONS SERVICES LIMITED was incorporated on 4 June 2007 and has maintained an active status for nearly 19 years, placing it among the more established corporate entities in the UK gambling services sector. Its SIC code (63990 — other information service activities) indicates it operates as a B2B services business rather than a direct consumer-facing gambling brand, providing back-end or trading services to operators in the betting market.
The company scores 83 out of 100, earning an A grade. That reflects its longevity, active legal standing, confirmed ownership structure, and a clean enforcement history. One area worth noting is that both current directors are based outside the UK, which the scoring model treats as a minor negative for domestic accountability, pulling the director score slightly below its ceiling.
Ownership transferred to Betsson Ab (Publ) in December 2024, following a prior period under Sporting Group Holdings Limited. That shift represents a significant change of control and connects the company directly to one of Scandinavia's largest listed gaming groups.
Governance
The company currently has two active directors, both appointed in December 2024. One is Maltese-resident and the other is Sweden-resident, meaning neither is UK-based. Ownership is held by Betsson Ab (Publ) with 75–100% of shares and voting rights, notified in December 2024 following the change from the prior corporate owner, Sporting Group Holdings Limited.
Linked UKGC Operators
This company is the registered entity for the following UKGC licensed operators:
Directors & Officers
Current Officers
| Name | Role | Appointed | Status |
|---|---|---|---|
| SALIBA, Kristian | Director | Active | |
| LINDWALL, Johan Pontus | Director | Active |
Former Officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MASCRÉ, Jérôme Paul Marie | Director | ||
| WRIGHT, Andrew James | Director | ||
| ARTLEY, Craig William | Director | ||
| BAKER, Stuart Richard | Director | ||
| PEACE, Edward Philip | Director | ||
| WOOLLEY, Andrew Moger | Director | ||
| BAKER, Stuart Richard | Secretary | ||
| TRIM, Simon Edward | Director | ||
| WHELAN, Matthew Nicholas John | Director | ||
| MAYDON, Mark Edward Lynch | Director | ||
| MURPHY, Warren Stuart | Director | ||
| PATES, Martin Richard | Secretary | ||
| PATES, Martin Richard | Director | ||
| GLYNN, Richard Ian | Director | ||
| COLEMAN DAVIS, James Edward | Director | ||
| RM REGISTRARS LIMITED | Corporate Secretary | ||
| DAVIS, James Edward Coleman | Secretary | ||
| RM NOMINEES LIMITED | Corporate Director |
Ownership & Significant Control
Persons with Significant Control
The following individuals or entities have significant control over this company:
| Name | Type | Ownership | Since |
|---|---|---|---|
| Betsson Ab (Publ) | Corporate | 75.00% - 100.00% |