Overview

Gambling Connection: PLAYERS AMUSEMENTS LIMITED holds SIC code 92000 (gambling and betting activities) and is linked to an active UKGC-licensed operator of the same name, which has held a licence since January 2009. This makes it a direct gambling business rather than a holding or ancillary entity.

PLAYERS AMUSEMENTS LIMITED is a private limited company incorporated on 3 July 2008 and registered in Walsall, England. It operates under SIC code 92000, which covers gambling and betting activities, making it a direct participant in the UK gambling sector rather than a holding or support company.

The company has maintained active status throughout its 17-plus years in operation. Its company score of 88 out of 100 (grade A) reflects a well-established corporate record, with strong marks for longevity, UK registration, and a clear individual ownership structure.

It's a compact business by governance standards, with a small board and no outstanding charges on file. There are no PSC statements filed, and beneficial ownership is attributed to a single identified individual.

Governance

The company has a small board structure with two current directors, both UK-resident. The company secretary role is also held by a current director. Beneficial ownership is held by a single individual with a 75-100% share, registered as a PSC since April 2016.

Linked UKGC Operators

This company is the registered entity for the following UKGC licensed operators:

Directors & Officers

Current Officers

Current directors and officers — source: Companies House
Name Role Appointed Status
BIRCH, Alison Director Active
BIRCH, Alison Secretary Active
BIRCH, Alison Secretary Active
BIRCH, Kevin John Director Active

Former Officers

Former directors and officers — source: Companies House
Name Role Appointed Resigned
ROBERTS, Cynthia Eileen Secretary
ROBERTS, Cynthia Eileen Secretary

Ownership & Significant Control

Persons with Significant Control

The following individuals or entities have significant control over this company:

Persons with Significant Control — source: Companies House
Name Type Ownership Since
Mr Kevin John Birch Individual 75.00% - 100.00%

External Resources