Overview

Gambling Connection: LOVELACE RACING LTD holds an active licence with the UK Gambling Commission, obtained in December 2025. It's a direct operator in the regulated UK gambling market, classified under gambling and betting activities (SIC 92000).

LOVELACE RACING LTD was incorporated on 15 October 2025, making it one of the most recently formed companies in our database. It's classified under SIC code 92000, covering gambling and betting activities, and its UKGC licence followed just weeks after incorporation.

The company scores 77 out of 100, earning a B grade on the Saferwager trust index. That's a solid result for such a new entity. The score reflects its active status, fully UK-resident directors and ownership, and the absence of outstanding charges or corporate PSCs. The age score is naturally low given it's barely a few months old.

Its governance is straightforward. It's a small, privately owned company with two directors and two individual persons of significant control, all based in the United Kingdom. No corporate ownership structures or offshore arrangements are present, which keeps the ownership picture transparent.

Governance

LOVELACE RACING LTD has two current directors, both British nationals resident in the United Kingdom, appointed at incorporation in October 2025. Ownership is split between two individual PSCs, each holding between 25% and 50% of shares and voting rights. There are no corporate PSCs and no PSC exemption statements on record.

Linked UKGC Operators

This company is the registered entity for the following UKGC licensed operators:

Directors & Officers

Current Officers

Current directors and officers — source: Companies House
Name Role Appointed Status
KELSALL, Jamie David Director Active
KELSALL, Victoria Rose Director Active

Ownership & Significant Control

Persons with Significant Control

The following individuals or entities have significant control over this company:

Persons with Significant Control — source: Companies House
Name Type Ownership Since
Mr Jamie David Kelsall Individual 25.00% - 50.00%
Mrs Victoria Rose Kelsall Individual 25.00% - 50.00%

External Resources