Active 00675544 65 years old

KEEDAY LEISURE EQUIPMENT LIMITED

KEEDAY LEISURE EQUIPMENT LIMITED is a private limited company incorporated in Leicester in 1960, making it one of the longer-established entities connected to the UK gambling industry. It holds an active UKGC operator licence obtained in early 2025 and earns a company score of 97 (A+), reflecting strong governance and a clean corporate record.

Positive Signals

  • Incorporated since 1960 — over 65 years of continuous operation
  • Active company status with no outstanding charges
  • UK-resident directors providing domestic accountability
  • Accounts and confirmation statement filed on time
  • Company score 97 (A+)

Concerns

  • SIC code 77390 (equipment leasing) — not gambling-specific, so history of gambling activity is limited
  • UKGC licence obtained January 2025 — less than two years of regulated gambling history

Overview

Gambling Connection: KEEDAY LEISURE EQUIPMENT LIMITED holds an active UKGC operator licence, first granted on 7 January 2025, making it a licensed gambling operator in the UK as of that date.

KEEDAY LEISURE EQUIPMENT LIMITED is a private limited company registered in Leicester that entered the UK gambling market in January 2025 when it secured an active licence from the UK Gambling Commission. Despite its recent regulatory entry, the company itself has been incorporated since 18 November 1960, giving it over 65 years of continuous corporate existence. That longevity is a key reason for its A+ company score.

The company's SIC code (77390, other equipment rental and leasing) reflects its historical commercial activity rather than a gambling-specific classification. Its governance record is clean, with no outstanding charges and accounts filed within the past year. The corporate ownership structure involves a corporate parent holding a majority stake, with UK-resident directors steering the business.

With a company score of 97 out of 100, KEEDAY LEISURE EQUIPMENT LIMITED stands out for its active status, long incorporation history, timely filings, and UK-based leadership. It's a well-established business by every measure, even if its presence in the licensed gambling sector is relatively new.

Governance

The company has two current directors, both UK residents, and a company secretary. Ownership is concentrated in a single corporate PSC, Keeday Leisure Limited, which holds between 75% and 100% of shares and voting rights and has the right to appoint and remove directors.

Linked UKGC Operators

This company is the registered entity for the following UKGC licensed operators:

Directors & Officers

Current Officers

Current directors and officers — source: Companies House
Name Role Appointed Status
BAKER, Charles Hamilton Director Active
BAKER, Norman Keith Secretary Active
BAKER, Norman Keith Director Active
BAKER, Norman Keith Secretary Active

Former Officers

Former directors and officers — source: Companies House
Name Role Appointed Resigned
BAKER, David Wykes Director
SMITH, Graham Thomas Director

Ownership & Significant Control

Persons with Significant Control

The following individuals or entities have significant control over this company:

Persons with Significant Control — source: Companies House
Name Type Ownership Since
Keeday Leisure Limited Corporate 75.00% - 100.00%

External Resources