DIRECT LEISURE SALES LIMITED
DIRECT LEISURE SALES LIMITED is a recently incorporated private limited company with a pending UK Gambling Commission operator licence application. It's registered in Birmingham and connected to the gambling industry through its ownership structure and licence application.
Positive Signals
- Active company status
- UK-resident directors
- Clear corporate ownership structure
- Pending UKGC licence application
Concerns
- Incorporated August 2025 - less than 12 months old
- No accounts filed yet
- Licence not yet granted
Overview
Gambling Connection: DIRECT LEISURE SALES LIMITED has a pending operator licence application with the UK Gambling Commission, indicating it intends to operate a licensed gambling business once approved.
DIRECT LEISURE SALES LIMITED was incorporated on 31 August 2025, making it one of the newer entrants in the UK gambling space. It's a private limited company registered in Birmingham with an active status. The company scored 74 out of 100, a B grade, which reflects a standard corporate structure for a company at this stage.
Its SIC code (46190) covers non-specialised wholesale trade rather than gambling directly, but the company has a pending operator application with the UK Gambling Commission. That's consistent with a business in the process of establishing itself as a licensed gambling operator rather than one already trading.
The age score is low given the company is less than a year old, but both directors are UK-resident and the company has clear ownership structure in place, which contributes positively to the overall grade.
Governance
The company has two directors, both British nationals resident in the United Kingdom, appointed on the same date as incorporation. Ownership is held by a corporate PSC, Uk Gaming Ventures Limited, with 75 to 100 percent of shares and voting rights, along with the right to appoint and remove directors.
Linked UKGC Operators
No UKGC licensed operators are directly linked to this company. This may indicate the company is a holding entity, service provider, or the operator link has not yet been established.
Directors & Officers
Current Officers
| Name | Role | Appointed | Status |
|---|---|---|---|
| BECKLEY, Christopher | Director | Active | |
| HARRIS, Alastair William | Director | Active |
Ownership & Significant Control
Persons with Significant Control
The following individuals or entities have significant control over this company:
| Name | Type | Ownership | Since |
|---|---|---|---|
| Uk Gaming Ventures Limited | Corporate | 75.00% - 100.00% |